The purpose of this study was to design a desirable pattern of recruitment of international students in Islamic Azad University, which was applied in terms of purpose, applied and qualitative in terms of research method and Grand Theory and content analysis method. Statistical population of research, faculty members, experts Higher education, senior managers, international students of Islamic Azad University and international relations managers of Islamic Azad University units were selected. In the purposeful sampling section, the research sample of more than 50research documents was studied and the opinions of the experts were reviewed. In-depth field interviews were conducted with 12experts in this field. Data were collected using semi-structured interviews based on data theory and document content analysis in a waveform study. Data analysis was done through open, axial, selective coding. External student recruitment pattern studies, which included seven variables, were conducted. The results are as follows. In explaining the favorable and disagreeable views, respectively, on the quantitative and qualitative development of the university, on the reform of academic functions, on academic internationalization, on increasing academic credits and financial resources, and on the problems of globalization, the integration of students into economic interests (capital). Academic achievement) and the preference for political goals over educational goals. Explaining the factors influencing international student recruitment structures, human resources, goals, programs and policies, technology, diplomatic position and educational marketing, explaining recruitment strategies, support programs, symbolic performance and regulatory performance, in explaining the disciplines Admissions have the relative advantage of international students, backgrounds, behaviors and structures in explaining facilitation of international student recruitment, competitive advantage, university talent and land acquisition, and ultimately in explaining barriers to international student recruitment, technological barriers, cultural barriers, political barriers, and pedagogical barriers. Have been economically effective.