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Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    144-160
Measures: 
  • Citations: 

    0
  • Views: 

    60
  • Downloads: 

    0
Abstract: 

The present study aimed to identify and validate the excellent human resource criteria among the staff of the Judiciary. The research design was mixed-method and the research data in the qualitative section were collected based on purposeful sampling and through semi-structured interviews with managers, experts and faculty members specialized in the field of human resources (n=13). In the quantitative part, a sample of 410 people was selected from all managers and experts of the judiciary based on the clusters sampling method, and the research data were collected through a researcher-made questionnaire. Reliability of data in qualitative dimension was verified by peer review and reliability of findings was verified based on reviewing of findings by interviewees. The content validity of the questionnaire was confirmed by experts and the reliability of the questionnaire was confirmed by Cranach’ s alpha formula (0. 987). Excellence in human resource criteria among the Judiciary staff was determined in the form of technical excellence criteria (job knowledge, professional competencies), Emotional excellence (personality traits, individual, and organizational attitudes), and skill excellence (perceptual abilities, communicational abilities, and administrative abilities). Also, the construct validity of the model of excellent human resource criteria was confirmed through confirmatory factor analysis.

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Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    61-75
Measures: 
  • Citations: 

    0
  • Views: 

    79
  • Downloads: 

    0
Abstract: 

The purpose of outsourcing is productivity and it is accomplished through assigning tasks to out of the organization. There are different factors including the perspective of the managers which would effect the success of the outsourcing. To be aware of the perspective of the managers who are related to outsourcing would facilitate the whole process. The purpose of this study was to identify managers, view in outsourcing organizational activities of organizations in the Ahwaz city by examining the mentalities of the participants. The research method is applied in terms of the purpose and the method of data collection, which is used in the methodology of Q. The participants of the study included 11 managers of public organizations in Ahwaz, who had direct relevance to the research. The discourse space of the present study was gathered from a variety of sources. After evaluating and summarizing the discourse space by the expert, 32 sentences were selected as examples of phrases Q. After collecting the data from Q sorting, this information was analyzed by Q factor analysis. The results showed that four distinct mental patterns can be identified among managers of government organizations regarding the outsourcing of organizational activities, which accounts for. /72 of the total variance explained. These four mental patterns were named with titles “ utilitarianism", "organizational agility", "empowerment and competitiveness, respectively.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

VAHEDI MAJID

Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    11-28
Measures: 
  • Citations: 

    0
  • Views: 

    58
  • Downloads: 

    0
Abstract: 

The aim of this study was to investigate the effect of spiritual intelligence on stagnation in the career advancement of human capital with the moderating role of organizational climate in Payame Noor University of East Azerbaijan Province. In this study, the King (2008) model, Bardwick (1986) occupational stagnation model (1986), and Halpin and Craft organizational climate questionnaire (1963) were used for spiritual intelligence. The statistical population of this study consists of staff and professors of Payame Noor universities in East Azerbaijan province, which was obtained from 240 people as a statistical sample to complete a questionnaire to analyze the data and test the hypothesis. Data were analyzed using one-sample and independent t-test, analysis of variance, structural equation modeling and hierarchical multiple regression in SPSS and SMART-PLS software. The results of data analysis showed that the organizational climate moderates the relationship between spiritual intelligence and stagnation in the path of career advancement and its coefficient is negative. As a result, the interaction between organizational climate and spiritual intelligence leads to a reduction of stagnation in the path of career advancement.

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Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    123-144
Measures: 
  • Citations: 

    0
  • Views: 

    68
  • Downloads: 

    0
Abstract: 

One of the major challenges facing organizations is the expansion of factors affecting the designing of a favorable vision. Exploring environment trends to understand the future trend requires an approach beyond the usual methods of forecasting and planning, Foresight allows us to have narratives and believable images of the emerging vision from the insights gained. The purpose of this study is to present a picture of the future of the customs organization in the form of possible and compatible scenarios. In this mixed method research, in order to achieve the goals, data collection was done through the study of Mega-trends using scanning method and based on PESTEL analysis. Prioritization of primary variables was done through telephone and e-mail survey of experts to find the most effective factors on the customs organization, which led to the design of a questionnaire with 30 factors. While determining the effectiveness of the matrix in an expert panel, data analysis in Micmac software led to the identification of four driving forces. The drivers in the 9-mode Cross Impact Analysis of the questionnaire, in a range of favorable to unfavorable conditions and according to the degree of importance and probability of occurrence, were surveyed by experts and analyzed with Wizard scenario software. Findings show that the two scenarios of the current situation and the adaptive change will be the most compatible future scenarios of customs. Familiarity with the narration of each scenario and comparing their desirability can be a basis for planning future measures so that the Iranian Customs can be a flexible, transparent, and accountable organization in order to protect the society, the health of the goods and to ensure the satisfaction of the beneficiaries.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    91-106
Measures: 
  • Citations: 

    0
  • Views: 

    171
  • Downloads: 

    0
Abstract: 

The present study seeks to identify and investigate the consequences of using showcase performance style in public organizations in Mazandaran province. This research is mix mode using a combination of qualitative and quantitative approaches. In the qualitative part, the grounded theory was used. To collect data, in-depth interviews were conducted with managers and employees of public organizations in Mazandaran province through theoretical sampling with snowball technique. During the study, to obtain richer data, the researcher invisibly observed the behaviors of people who had a showcase performance. The theories supporting showcase performance style have also been used. This process continued until the responses reached saturation (with 14 interviews, 6 observations, and 7 support theories). In the quantitative part of the research, structural equation modeling was used to perform statistical analysis. By analysing and coding data in qualitative section and using structural equations in quantitative part, two categories and six subcategories were identified as consequences of using the showcase performance style. The two main categories are organizational consequences and individual consequences. And subcategories were reducing productivity and efficiency, increasing corruption and reducing creativity and innovation, reducing job satisfaction, reducing job motivation, and dropping employee’ s spirit.

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Author(s): 

واحدی مجید

Issue Info: 
  • Year: 

    1399
  • Volume: 

    9
  • Issue: 

    1 (پیاپی 33)
  • Pages: 

    11-27
Measures: 
  • Citations: 

    0
  • Views: 

    209
  • Downloads: 

    0
Abstract: 

هدف این پژوهش شناسایی تاثیر هوش معنوی بر سکون زدگی در مسیر پیشرفت شغلی سرمایه انسانی با نقش تعدیلگری جوسازمانی در دانشگاه پیام نور استان آذربایجان شرقی است. در این پژوهش برای هوش معنوی از مدل کینگ (2008)، سکون زدگی شغلی باردویک (1986) و جوسازمانی پرسشنامه هالپین و کرافت (1963) استفاده شده است. جامعه آماری این پژوهش را کارکنان و استادان دانشگاه های پیام نور استان آذربایجان شرقی تشکیل می دهند که به تعداد 240 نفر به عنوان نمونه آماری جهت تکمیل پرسشنامه برای تجزیه و تحلیل داده ها و آزمون فرضیه، به دست آمد. برای تجزیه و تحلیل داده ها از آزمون تی تک نمونه ای و مستقل، تحلیل واریانس، روش مدل سازی معادلات ساختاری و رگرسیون چندگانه سلسله مراتبی در نرم افزارهای SPSS و Smart-PLS استفاده شد. نتایج حاصل از تجزیه و تحلیل داده ها، نشان داد که جوسازمانی رابطه بین هوش معنوی و سکون زدگی در مسیر پیشرفت شغلی را تعدیل می نماید و ضریب آن منفی است، درنتیجه تعامل بین جوسازمانی و هوش معنوی منجر به کاهش سکون زدگی در مسیر پیشرفت شغلی می گردد.

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Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    29-44
Measures: 
  • Citations: 

    0
  • Views: 

    235
  • Downloads: 

    0
Abstract: 

Achieving high safety and credibility is one of the goals of airline agancies, which is achieved under the name of high reliable organizations. In this regard, this study was conducted with the aim of providing a model for the realization of high reliable organizations in crisis situations in the country's aviation industry to respond to changes and improve service quality. The present study is applied in terms of purpose, and is descriptive survey in terms of data collection. The research was conducted in two parts. First, it was conducted by searching the literature and reviewing research background to extract the components of the model from reliable organizations; then, these components were calculated through Delphi method to develope the initial model of the research. Then, in order to fit the proposed model, it was reviewed and approved through a large-scale field survey. The statistical population in the Delphi section of the experts included the heads, managers and experts of the airline, who were selected through a combination of judgment and snowball methods. In the second phase, 200 people, who were determined based on the volume required for model structural equations and classification sampling method, answered the questionnaire. Then, the data were evaluated by SPSS 22 software and Lisrel 8. 5 based on confirmatory factor analysis and path analysis, and the final model was presented with a structural equation model. Findings: The model fit indices indicate the confirmation and fit of the structural model of the research. Finally, based on the final model, the model of a reliable organization has 8 main dimensions and 62 components. The main dimentions of the model are unwillingness to simplify interpretations, preoccupation, sensitivity to trust building operations, flexibility, specialization, safety, and failure tolerance. The findings showed that airlines can improve failure tolerance and safety against unexpected events by choosing the axes of flexibility, specialization, relationship between preoccupation, confidence building, unwillingness to simplify interpretations, and sensitivity to operations.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    45-60
Measures: 
  • Citations: 

    0
  • Views: 

    186
  • Downloads: 

    0
Abstract: 

Today, the human factor is the most central element in the development of countries. Since the recognition of the role of the government as the largest entrepreneur and leader of development programs, the entry of governments into the establishment of a talent-raising system has considered. The purpose of this study is to design a talent management model based on the three-pronged model in Tehran Municipality. The present research is applied in terms of purpose and descriptive-survey in terms of research method. The statistical population of the present study was 317, all senior managers of Tehran Municipality, who were involved in the talent development process of this organization. In order to observe the mentioned characteristics and the small size of the statistical population in the present study, the census method was used. A standard questionnaire was used to collect the required data to test the research hypotheses. In order to confirm the validity, the opinion of experts in this field was used and in order to confirm the reliability of the questionnaire, Cronbach's alpha formula was employed. Findings showed that internal organizational factors were more significant than external organizational factors and also among intra-organizational factors, content (institutional) factors were more intense than human resource management functions. The results showed that women, compared to men, consider socio-cultural issues more significant. Also, in neither of the internal and external organizational factors, no significant difference was observed between the respondents based on the level of position, type of field of study, organizational units, work experience and age groups.

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Issue Info: 
  • Year: 

    1399
  • Volume: 

    9
  • Issue: 

    1 (پیاپی 33)
  • Pages: 

    61-76
Measures: 
  • Citations: 

    0
  • Views: 

    148
  • Downloads: 

    0
Abstract: 

برون سپاری با هدف بهره وری و از طریق واگذاری وظایف به خارج از سازمان انجام می شود. عوامل مختلفی ازجمله دیدگاه مدیران بر اجرای موفقیت آمیز برون سپاری اثرگذار است. آگاهی از ذهنیت مدیران پیرامون این موضوع به تسهیل فرایند کمک می کند. هدفاصلی این پژوهش، تعیین دیدگاه مدیران در مورد برون سپاری فعالیت های سازمانی در سازمان های دولتی شهر اهواز با بررسی ذهنیت های مشارکت کنندگان بود. روش پژوهش از نظر هدف کاربردی و از جهت شیوه گردآوری داده ها آمیخته با استفاده از روش کیو است. مشارکت کنندگان این پژوهش شامل 11 نفر از مدیران سازمان های دولتی اهواز بودند که با موضوع پژوهش ارتباط مستقیم داشتند. فضای گفتمان پژوهش حاضر از منابع گوناگونی جمع آوری گردید. پس از ارزیابی و جمع بندی فضای گفتمان توسط خبرگان، 32 عبارت به عنوان عبارات کیو، انتخاب شد. پس از جمع آوری اطلاعات حاصل از مرتب سازی کیو، این اطلاعات با روش تحلیل عاملی کیو تحلیل گردید. نتایج نشان داد که می توان 4 الگوی ذهنی متمایز را در میان مدیران سازمان های دولتی در مورد برون سپاری فعالیت های سازمانی شناسایی کرد که حدود 72درصد از واریانس کل را تبیین کردند. این 4 الگوی ذهنی به ترتیب با عناوین «امنفعت گرایی»، «چابکی سازمانی»، «رقابت مندی» و «توان افزایی» نام گذاری گردید.

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Author(s): 

GHORBANI ALI | ABDI JAHAN

Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    77-90
Measures: 
  • Citations: 

    0
  • Views: 

    327
  • Downloads: 

    0
Abstract: 

One of the key factors for the success and survival of an organization to maintain continuity of work in a powerful way is the coordination of team members' motivation. Proper combination of motivations will inspire and desire to be more effective in team members. The purpose of this study is to design a harmonic model of motivations (principles, strategies and consequences). The research approach is qualitative and the research strategy is based on data-based theory theory with a Glaser approach. The study population of this study included the staff of the tax administration of Ilam city. The data collection was a scandal that reached saturation (credibility) after interviewing 19 of them. In this research, theoretical and purposive non-probabilistic sampling method has been used. Data were analyzed using coding method. It was found that six factors (Synchronicity of motivationes, Skill diversities, Equality of effects, Trust within members, Management support, Game-making, Gamification) are involved in coordinating team motivation. Model by structural equation method And the validity of the research was confirmed by the specialized committee. At the same time, considering the level of team motivation, it was clear that the strategies of "Harmony of Motivation Management" are based on the two axes of "team motivation" and "individual motivation" on the four principles of consolidation, suspension, promotion and renewal.

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Issue Info: 
  • Year: 

    1399
  • Volume: 

    9
  • Issue: 

    1 (پیاپی 33)
  • Pages: 

    91-105
Measures: 
  • Citations: 

    0
  • Views: 

    446
  • Downloads: 

    0
Abstract: 

پژوهش حاضر به دنبال شناسایی و بررسی پیامدهای به کارگیری سبک عملکرد ویترینی در سازمان های دولتی استان مازندران است. این پژوهش از نوع پژوهش ترکیبی (کیفی و کمی) است. در بخش کیفی از نظریه داده بنیاد استفاده شده است. برای جمع آوری داده ها مصاحبه های عمیقی با استفاده از نمونه گیری نظری با تکنیک گلوله برفی با مدیران و کارکنان سازمان های دولتی استان مازندران صورت گرفت. پس از گذشت مدت زمانی، پژوهشگر جهت دست یابی به داده های غنی تر به صورت نامحسوس به مشاهده رفتارهای افرادی که دارای عملکرد ویترینی بودند پرداخت. همچنین از نظریه های پشتیبان کننده سبک عملکرد ویترینی کمک گرفته شده است. این فرآیند تا زمانی ادامه پیدا کرد که پاسخ ها به مرحله اشباع رسید (با تعداد 14 مصاحبه و تعداد 6 مشاهده و تعداد 7 نظریه پشتیبان). در بخش کمی پژوهش برای انجام تحلیل های آماری برای آزمون داده های به دست آمده، از مدل یابی معادلات ساختاری استفاده شد. از تجزیه تحلیل و کدگذاری داده ها (کیفی) و بهره گیری از روش معادلات ساختاری (کمی)، دو مقوله و شش زیر مقوله به عنوان پیامدهای به کارگیری سبک عملکرد ویترینی شناسایی شدند. دو مقوله عمده عبارت اند از: پیامدهای سازمانی و پیامدهای فردی و زیر مقوله ها از قبیل کاهش بهره وری و کارایی، افزایش فساد اداری و کاهش خلاقیت و نوآوری، کاهش رضایت شغلی، کاهش انگیزه شغلی و کاهش روحیه کارکنان بود.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    107-122
Measures: 
  • Citations: 

    0
  • Views: 

    1148
  • Downloads: 

    0
Abstract: 

Transparency in governmental organizations demonstrates the transparency of decision-making principles and mechanisms governing the administrative performance of government. It is used as the most effective tool to fight against bureaucratic corruption to establish an efficient and effective government and to make a sustainable society. So this research aimed to present a model of factors affecting the performance transparency of governmental organizations. Firstly, factors affecting the performance transparency of governmental organizations were addressed by library studies and then they were investigated by university experts with relevant education in the country through Delphi technique. After validation and modification of these factors, the final questionnaire was compiled to collect quantitative data and was available for managers of various governmental organizations in Iran through a convenient sampling method. Finally, path analysis and model presentation was conducted through structural equation modeling and the Friedman test was used to rank the factors. Results of the study revealed that the model of factors affecting the governmental organization performance transparency includes six variables: individuals’ role and performance, information technology and communication, legal issues, environmental issues, management issues, and structural and process issues. These variables are global, but their analysis and ranking from the viewpoint of governmental managers showed that the majority of the path coefficient is related to information technology and communication variable. And the other two factors of structural and process factors and information technology and communication have the highest rank in performance transparency of governmental organizations in Iran.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    1399
  • Volume: 

    9
  • Issue: 

    1 (پیاپی 33)
  • Pages: 

    123-136
Measures: 
  • Citations: 

    0
  • Views: 

    380
  • Downloads: 

    0
Abstract: 

یکی از چالش های عمده پیشروی سازمان ها، گستردگی عوامل موثر در طراحی چشم اندازی مطلوب است. کاوش در روندهای محیطی برای درک روند آینده نیازمند رویکردی فراتر از روش های معمول پیش بینی و برنامه ریزی است. آینده نگاری این امکان را فراهم می نماید تا از بینش های حاصل، روایت ها و تصاویر باورپذیر از چشم انداز در حال ظهور داشته باشیم. هدف این پژوهش ارایه تصویری از آینده سازمان گمرک در قالب سناریوهای محتمل و سازگار است. در این پژوهش آمیخته به منظور دست یابی به اهداف، گردآوری داده از طریق مطالعه کلان روندها با روش پویش محیطی و بر مبنای تجزیه و تحلیل PESTEL صورت گرفت. اولویت بندی متغیرهای اولیه، برای یافتن موثرترین عوامل بر سازمان گمرک با نظرخواهی تلفنی و رایانامه ای از خبرگان صورت گرفت که منجر به طراحی پرسشنامه ای با 30 عامل گردید. ضمن تعیین میزان اثرگذاری و اثرپذیری ماتریس در یک پنل خبرگان، تجزیه و تحلیل داده ها در نرم افزار میک مک منجر به شناسایی چهار پیشران اصلی گردید. پیشران ها در پرسشنامه تحلیل اثرات متقابل با 9 حالت در طیفی از شرایط مطلوب تا نامطلوب و برحسب درجه اهمیت و احتمال وقوع، توسط خبرگان نظرسنجی شده و با نرم افزار سناریو ویزارد تجزیه وتحلیل گردید. یافته ها نشان می دهد دو سناریوی وضعیت موجود و تغییر انطباقی، محتمل ترین سناریوهای آینده گمرک خواهند بود. آشنایی با روایت هر سناریو و مقایسه مطلوبیت آن ها، می تواند مبنایی برای طراحی اقدامات آینده باشد تا گمرک ایران بتواند در جهت صیانت از جامعه، سلامت ورود کالا و تامین رضایت ذی نفعان، یک سازمان انعطاف پذیر، شفاف و پاسخگو باشد.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    1399
  • Volume: 

    9
  • Issue: 

    1 (پیاپی 33)
  • Pages: 

    145-159
Measures: 
  • Citations: 

    0
  • Views: 

    203
  • Downloads: 

    0
Abstract: 

پژوهش حاضر با هدف شناسایی و اعتبار سنجی معیار های منابع انسانی سرآمد در بین کارکنان حوزه ستادی قوه قضاییه صورت گرفت. ماهیت پژوهش از نوع پژوهش های ترکیبی-اکتشافی بوده و گردآوری داده های پژوهش در بعد کیفی بر اساس روش نمونه گیری گلوله برفی و از طریق انجام مصاحبه های نیمه ساختاریافته با مدیران ارشد و متخصصان حوزه منابع انسانی قوه قضاییه و اعضای هیات علمی متخصص در زمینه منابع انسانی (13 نفر) صورت پذیرفت. در بعد کمی نیز بر اساس روش نمونه گیری خوشه ای متناسب با حجم، نمونه ای به حجم 410 نفر از بین کلیه مدیران، کارشناسان و کارکنان رسمی و پیمانی حوزه ستادی قوه قضاییه انتخاب و از طریق اجرای میدانی پرسشنامه محقق ساخته داده های پژوهش گردآوری شد. پایایی نتایج مربوط به داده ها در بعد کیفی از طریق مرور همتایان و قابلیت اعتماد یافته ها نیز بر اساس رویکرد مرور و بازبینی یافته ها از سوی مصاحبه شوندگان مورد بررسی و تایید شد. روایی محتوایی پرسشنامه به تایید متخصصان رسید و پایایی پرسشنامه مذکور نیز از طریق روش آلفای کرانباخ 987/0 بدست آمد. معیار های منابع انسانی سرآمد در بین کارکنان حوزه ستادی قوه قضاییه در قالب معیار های سرآمدی فنی (دانش شغلی، توانمندی های حرفه ای)، سرآمدی عاطفی (ویژگی های شخصیتی، نگرش های فردی و سازمانی) و سرآمدی مهارتی (توانایی های ادراکی، توانایی های ارتباطی، توانایی های اداری) تعیین گردید. اعتبار سازه مدل معیار های منابع انسانی سرآمد نیز از طریق تحلیل عاملی تاییدی مورد تایید قرار گرفت.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

Azizian Mohammad | Mazidi Sharafabadi Ali Mohammad | ISLAMI REZA

Issue Info: 
  • Year: 

    2021
  • Volume: 

    9
  • Issue: 

    1 (33)
  • Pages: 

    161-176
Measures: 
  • Citations: 

    0
  • Views: 

    565
  • Downloads: 

    0
Abstract: 

Social media is an integral part of organizations and is one of the most important dimensions in order to help public relations activities and leads to the development of organizational activities, but how to use these media correctly is important. The purpose of presenting the public relations model of Tehran metro was with emphasis on social media. This research is applied in terms of purpose and descriptive survey method. It has also been done with a sequential mixed research approach. The statistical population of the research consists of academic experts in the field of public relations and media and experts active in Tehran Metro Company. In this study, judgmental sampling method is used and the data collection tool is interview and questionnaire. First, in the qualitative section, to identify the components of the model, interviews were conducted until the theoretical saturation was reached, and coded and analyzed by Max QD software. . The results showed that for social media, the main components of media communication and ease of use of social media have been identified as influential factors of the relevant model and social media information as an effective factor. The title of influential factor and the development of public relations were identified as influential factors and each of these components has effective and influential indicators that are presented in the conclusion.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
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