MARKET ORIENTATION AND BUSINESS PERFORMANCE IN IRAN

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DIVANDARI A.; NIKOUKAR GH.H.; NAHAVANDIAN M.; AGHAZADEH HASHEM

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2009 | Volume:1 | Issue:1 Page(s): 39-54

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Information Journal Paper

Title

MARKET ORIENTATION AND BUSINESS PERFORMANCE IN IRAN

Author(s)

DIVANDARI A. | NIKOUKAR GH.H. | NAHAVANDIAN M. | AGHAZADEH HASHEM | Issue Writer Certificate

Keywords

MARKET ORIENTATIONQ2

COMPETITIVENESSQ2

VALUE CREATION AND BUSINESS PERFORMANCEQ3

Abstract

The conceptual model of this study shows both direct and indirect (through value creation) relationship between MARKET ORIENTATION and business performance. In order to test the conceptual model, 50 experts have been questioned by a questionnaire includes open and closed questions. Open question’s data has been analyzed by content analysis method and closed question’s data has been analyzed by binomial and Friedman tests. Findings show that the conceptual model of MARKET ORIENTATION and business performance is confirmed in Iran business environment with some corrections. All components of the model are important independently. As dependent importance, MARKET ORIENTATION, vale creation and business performance lie in the same position. Dependent importance of MARKET ORIENTATION’s factors is as follow: (1) strategic response and act, (2) coordinated divisions and systems, and (3) intelligent culture and behavior. Dependent importance of value creation’s factors is as follow: (1) customer conceptual value, (2) market conceptual value, (3) competitor conceptual value, and (4) company inside conceptual value. Dependent importance of business performance’s factors is as follow: (1) customer performance of company, (2) market performance of company, competitive performance of company, and (4) internal performance of company (3) competitive performance of company, and (4) internal performance of company.

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APA: Copy

DIVANDARI, A., NIKOUKAR, GH.H., NAHAVANDIAN, M., & AGHAZADEH, HASHEM. (2009). MARKET ORIENTATION AND BUSINESS PERFORMANCE IN IRAN. JOURNAL OF BUSINESS MANAGEMENT, 1(1), 39-54. SID. https://sid.ir/paper/140124/en

Vancouver: Copy

DIVANDARI A., NIKOUKAR GH.H., NAHAVANDIAN M., AGHAZADEH HASHEM. MARKET ORIENTATION AND BUSINESS PERFORMANCE IN IRAN. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2009;1(1):39-54. Available from: https://sid.ir/paper/140124/en

IEEE: Copy

A. DIVANDARI, GH.H. NIKOUKAR, M. NAHAVANDIAN, and HASHEM AGHAZADEH, “MARKET ORIENTATION AND BUSINESS PERFORMANCE IN IRAN,” JOURNAL OF BUSINESS MANAGEMENT, vol. 1, no. 1, pp. 39–54, 2009, [Online]. Available: https://sid.ir/paper/140124/en

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