STUDYING THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL PERFORMANCE WITH CONSIDERING THE ROLE OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL ENTREPRENEURSHIP AS INTERMEDIARY VARIABLES (CASE STUDY: MOBARAKEH STEEL COMPANY)

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ATEFATDOOST ALIREZA; KHAEF ELAHI AHMAD ALI; FANI ALI ASGHAR; DANAEE FARD HASAN

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2014 | Volume:5 | Issue:4 Page(s): 21-42

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Title

STUDYING THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL PERFORMANCE WITH CONSIDERING THE ROLE OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL ENTREPRENEURSHIP AS INTERMEDIARY VARIABLES (CASE STUDY: MOBARAKEH STEEL COMPANY)

Author(s)

ATEFATDOOST ALIREZA | KHAEF ELAHI AHMAD ALI | FANI ALI ASGHAR | DANAEE FARD HASAN | Issue Writer Certificate

Keywords

ORGANIZATIONAL PERFORMANCEQ2

INTERNAL MARKETINGQ2

ORGANIZATIONAL ENTREPRENEURSHIPQ2

ORGANIZATIONAL COMMITMENTQ2

Abstract

The present research studies the role and mechanism of the effect of IM variable on the ORGANIZATIONAL PERFORMANCE through ORGANIZATIONAL COMMITMENT (OC) and ORGANIZATIONAL ENTREPRENEURSHIP as mediating variables. The goal of the present research is providing a model for ORGANIZATIONAL PERFORMANCE with considering OC and ORGANIZATIONAL ENTREPRENEURSHIP as mediating variables so that reach at a better explanation for ORGANIZATIONAL PERFORMANCE modifications. The research Questionnaire is extracted from available standard questionnaires, but for proving its validity, in addition to expert’s view, confirmatory factor analysis has been used. The research sample includes 400 staffs of mobarakeh steel company, 372 of which complete the questionnaires. The results of the research indicate that IM has both direct and indirect positive effects on the ORGANIZATIONAL PERFORMANCE. The indirect effect of IM on ORGANIZATIONAL PERFORMANCE is considerably higher than the direct effect in which, the effect of ORGANIZATIONAL ENTREPRENEURSHIP on ORGANIZATIONAL PERFORMANCE is the most effect among the other variables.

Cites

THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT IN GHODS HOSPITAL IN ARAK CITY, 2016

References

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APA: Copy

ATEFATDOOST, ALIREZA, KHAEF ELAHI, AHMAD ALI, FANI, ALI ASGHAR, & DANAEE FARD, HASAN. (2014). STUDYING THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL PERFORMANCE WITH CONSIDERING THE ROLE OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL ENTREPRENEURSHIP AS INTERMEDIARY VARIABLES (CASE STUDY: MOBARAKEH STEEL COMPANY). JOURNAL OF BUSINESS MANAGEMENT, 5(4), 21-42. SID. https://sid.ir/paper/140162/en

Vancouver: Copy

ATEFATDOOST ALIREZA, KHAEF ELAHI AHMAD ALI, FANI ALI ASGHAR, DANAEE FARD HASAN. STUDYING THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL PERFORMANCE WITH CONSIDERING THE ROLE OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL ENTREPRENEURSHIP AS INTERMEDIARY VARIABLES (CASE STUDY: MOBARAKEH STEEL COMPANY). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2014;5(4):21-42. Available from: https://sid.ir/paper/140162/en

IEEE: Copy

ALIREZA ATEFATDOOST, AHMAD ALI KHAEF ELAHI, ALI ASGHAR FANI, and HASAN DANAEE FARD, “STUDYING THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL PERFORMANCE WITH CONSIDERING THE ROLE OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL ENTREPRENEURSHIP AS INTERMEDIARY VARIABLES (CASE STUDY: MOBARAKEH STEEL COMPANY),” JOURNAL OF BUSINESS MANAGEMENT, vol. 5, no. 4, pp. 21–42, 2014, [Online]. Available: https://sid.ir/paper/140162/en

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