A STUDY OF EFFECTS OF THE MEDIA ADVERTISING AS ONE OF THE MARKETING STRATEGIES ON THE BUYERS’ BEHAVIOR IN CAR INDUSTRY

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

GHOUCHANI F.; HASHEMNIA SH.; EGHBAL R.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2013 | Volume:8 | Issue:20 Page(s): 103-120

Download Full-Text

Persian Verion

View:

9,926

Download:

Cites:

Information Journal Paper

Title

A STUDY OF EFFECTS OF THE MEDIA ADVERTISING AS ONE OF THE MARKETING STRATEGIES ON THE BUYERS’ BEHAVIOR IN CAR INDUSTRY

Author(s)

GHOUCHANI F. | HASHEMNIA SH. | EGHBAL R. | Issue Writer Certificate

Keywords

ADVERTISINGQ2

MEDIA ADVERTISINGQ2

MARKETINGQ2

BUYER’S BEHAVIORQ2

BUYERQ2

Abstract

Today ADVERTISING as one of MARKETING strategies has an amazing effect on consumer behavior and their choice. So it has got an important role in ascending successful sale of products in a company. Therefore researchers have tried in their works to create the possibility of using this strategy by enterprising. So researchers in this research is going to identify and prioritize the all types of media ADVERTISING effective on BUYER’S BEHAVIOR/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> BUYER’S BEHAVIORs of cars. This research is descriptive-survey and its results are function. The gathering base of information is library study and fieldwork from Tehran citizens. Validity of the research was confirmed by pundits and the reliability of the research was calculated by the method Cronbach’s Alpha resulting 0.935. The obtained information has been analyzed by t-Student and Scheffe testes and all theories have been confirmed. The obtained results indicate the all types of ADVERTISING (audio, visual, written) can have affection on costumer behavior of car industry and also the affection of each one on BUYER’S BEHAVIOR/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> BUYER’S BEHAVIOR has its own priority. According to the conclusions, there would be an advice to the managers that advocate each type of ADVERTISING with suitable content to the related part of market and avoid this imagination that one type of ADVERTISING may not be useful in this industry.

Cites

No record.

References

Cite

APA: Copy

GHOUCHANI, F., HASHEMNIA, SH., & EGHBAL, R.. (2013). A STUDY OF EFFECTS OF THE MEDIA ADVERTISING AS ONE OF THE MARKETING STRATEGIES ON THE BUYERS’ BEHAVIOR IN CAR INDUSTRY. JOURNAL OF MARKETING MANAGEMENT, 8(20), 103-120. SID. https://sid.ir/paper/218898/en

Vancouver: Copy

GHOUCHANI F., HASHEMNIA SH., EGHBAL R.. A STUDY OF EFFECTS OF THE MEDIA ADVERTISING AS ONE OF THE MARKETING STRATEGIES ON THE BUYERS’ BEHAVIOR IN CAR INDUSTRY. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2013;8(20):103-120. Available from: https://sid.ir/paper/218898/en

IEEE: Copy

F. GHOUCHANI, SH. HASHEMNIA, and R. EGHBAL, “A STUDY OF EFFECTS OF THE MEDIA ADVERTISING AS ONE OF THE MARKETING STRATEGIES ON THE BUYERS’ BEHAVIOR IN CAR INDUSTRY,” JOURNAL OF MARKETING MANAGEMENT, vol. 8, no. 20, pp. 103–120, 2013, [Online]. Available: https://sid.ir/paper/218898/en

Related Journal Papers