A NEW DESIGN ARCHITECTURE FOR CRM SYSTEMS AND ITS APPLICATION IN TOURISM INDUSTRY

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REZAEIAN S.; SANIEI MONFARED M.A.

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Journal Paper

Paper Information

Journal: MODIRIAT-E-FARDA Year:2008 | Volume:5 | Issue:18 Page(s): 81-92

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Information Journal Paper

Title

A NEW DESIGN ARCHITECTURE FOR CRM SYSTEMS AND ITS APPLICATION IN TOURISM INDUSTRY

Author(s)

REZAEIAN S. | SANIEI MONFARED M.A. | Issue Writer Certificate

Keywords

E-CRMQ2

CONCEPTUAL DESIGNQ3

CRM ARCHITECTUREQ3

TOURISMQ3

TOUR PACKAGE SERVICESQ3

Abstract

Despite the recent interests in development of E-CRM systems in different organizations, system designers suffer from lack of systematic approach in design and development of CRM systems. In this paper, we examine and compare the mostly ad-hoc design architecture employed and used by major players in CRM industries and then we develop a new approach, i.e., a new design architecture for CONCEPTUAL DESIGN of CRM systems. We apply our approach in TOURISM industry to formulate TOUR PACKAGE SERVICES in Iran.

Cites

TO IDENTIFY CRM KEY ELEMENTS AND THE EXAMINATION OF THE SHARE OF EACH ELEMENT ON THE EFFECTIVENESS OF CRM

References

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APA: Copy

REZAEIAN, S., & SANIEI MONFARED, M.A.. (2008). A NEW DESIGN ARCHITECTURE FOR CRM SYSTEMS AND ITS APPLICATION IN TOURISM INDUSTRY. MODIRIAT-E-FARDA, 5(18), 81-92. SID. https://sid.ir/paper/147453/en

Vancouver: Copy

REZAEIAN S., SANIEI MONFARED M.A.. A NEW DESIGN ARCHITECTURE FOR CRM SYSTEMS AND ITS APPLICATION IN TOURISM INDUSTRY. MODIRIAT-E-FARDA[Internet]. 2008;5(18):81-92. Available from: https://sid.ir/paper/147453/en

IEEE: Copy

S. REZAEIAN, and M.A. SANIEI MONFARED, “A NEW DESIGN ARCHITECTURE FOR CRM SYSTEMS AND ITS APPLICATION IN TOURISM INDUSTRY,” MODIRIAT-E-FARDA, vol. 5, no. 18, pp. 81–92, 2008, [Online]. Available: https://sid.ir/paper/147453/en

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