Customer Attitudinal and Behavioral Loyalty for Cosmetic-Hygienic

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GHOUCHANI FARROKH; HOSSEINZADEH MAHMOUD; Seyyed Alavi Seyyed Mohammad

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2013 | Volume:4 | Issue:15 Page(s): 201-221

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Title

Customer Attitudinal and Behavioral Loyalty for Cosmetic-Hygienic

Author(s)

GHOUCHANI FARROKH | HOSSEINZADEH MAHMOUD | Seyyed Alavi Seyyed Mohammad | Issue Writer Certificate

Keywords

SatisfactionQ2

ValueQ2

Resistance to ChangeQ2

InfluenceQ2

TrustQ2

Brand EquityQ2

Attitudinal LoyaltyQ2

Behavioral LoyaltyQ2

Abstract

Creating customer loyalty is a concept in today's business because the main component of organizational success have become loyal customers, in which have been attracted more attention. Loyal customers buy more and are generally useful tool for advertising. As a result, today's organizations seek to identify and manage loyalty as an effective methods and patterns. Present research by using the model of Taylor et al. (2004); the relationships between the six variables: Satisfaction, Value, Resistance to Change, Influence, Trust and Brand Equity, attitudinal and behavioral customer loyalty in Cosmetic-Hygienic markets tries to review and prioritize the factors that have the greatest impact on loyal customers. Accordingly the model proposed twelve hypotheses. The instrument used for data collection was a questionnaire to 384 women between the ages of 18 and 60 years of Cosmetic-Hygienic consumer in five sectors (clusters) with a homogeneous distribution in Tehran. The software of SPSS has been utilized and ultimately, all hypotheses were confirmed.

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APA: Copy

GHOUCHANI, FARROKH, HOSSEINZADEH, MAHMOUD, & Seyyed Alavi, Seyyed Mohammad. (2013). Customer Attitudinal and Behavioral Loyalty for Cosmetic-Hygienic. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 4(15 ), 201-221. SID. https://sid.ir/paper/181685/en

Vancouver: Copy

GHOUCHANI FARROKH, HOSSEINZADEH MAHMOUD, Seyyed Alavi Seyyed Mohammad. Customer Attitudinal and Behavioral Loyalty for Cosmetic-Hygienic. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2013;4(15 ):201-221. Available from: https://sid.ir/paper/181685/en

IEEE: Copy

FARROKH GHOUCHANI, MAHMOUD HOSSEINZADEH, and Seyyed Mohammad Seyyed Alavi, “Customer Attitudinal and Behavioral Loyalty for Cosmetic-Hygienic,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 4, no. 15 , pp. 201–221, 2013, [Online]. Available: https://sid.ir/paper/181685/en

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