THE RELATIONSHIP BETWEEN RISK AVERSION AND BRAND LOYALTY WITH REGARD TO THE ROLE OF BRAND TRUST AND BRAND AFFECT IN THIS RELATIONSHIP

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NAYEBZADEH SH.; SHAHBAZI P.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2014 | Volume:8 | Issue:21 Page(s): 15-26

Download Full-Text

Persian Verion

View:

1,410

Download:

Cites:

Information Journal Paper

Title

THE RELATIONSHIP BETWEEN RISK AVERSION AND BRAND LOYALTY WITH REGARD TO THE ROLE OF BRAND TRUST AND BRAND AFFECT IN THIS RELATIONSHIP

Author(s)

NAYEBZADEH SH. | SHAHBAZI P.

Keywords

RISK AVERSIONQ2

BRAND LOYALTYQ2

ATTITUDINAL LOYALTYQ2

PURCHASE LOYALTYQ2

BRAND TRUSTQ2

BRAND AFFECTQ2

Abstract

Problem description: The main problem of this research is to examine the relationship between RISK AVERSION and BRAND LOYALTY (purchase and attitudinal) and the mediating role of BRAND TRUST and BRAND AFFECT Methodology: Using proportional stratified sampling aproach, a community of 379 students from Science and Research branch of Azad University has been used to gather a data set of various laptop brands. Looking goal-oriented this research can be categorized as applied and from a method-oriented view it can be categorized as descriptive and survey research. Since the subject is to study the relationship between variables this reasearch can be categorized as correlational.Data Gathering Tools and Techniques: Tools used for data gathering are note taking for library studies and questionary for hypothesis testing which is done with field research method. Structural equation modeling and Lisrel software are used to analyse research and hypothesis testing data.Findings: The result of data analysis indicates the effect of RISK AVERSION on BRAND LOYALTY through BRAND TRUST and BRAND AFFECT. RISK AVERSION is positively and directly related to BRAND TRUST and BRAND AFFECT, Furthermore, BRAND TRUST and BRAND AFFECT have positive and direct effects on BRAND LOYALTY (purchase and attitudinal).

Multimedia

No record.

Cites

No record.

References

No record.

Cite

APA: Copy

NAYEBZADEH, SH., & SHAHBAZI, P.. (2014). THE RELATIONSHIP BETWEEN RISK AVERSION AND BRAND LOYALTY WITH REGARD TO THE ROLE OF BRAND TRUST AND BRAND AFFECT IN THIS RELATIONSHIP. JOURNAL OF MARKETING MANAGEMENT, 8(21), 15-26. SID. https://sid.ir/paper/218995/en

Vancouver: Copy

NAYEBZADEH SH., SHAHBAZI P.. THE RELATIONSHIP BETWEEN RISK AVERSION AND BRAND LOYALTY WITH REGARD TO THE ROLE OF BRAND TRUST AND BRAND AFFECT IN THIS RELATIONSHIP. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2014;8(21):15-26. Available from: https://sid.ir/paper/218995/en

IEEE: Copy

SH. NAYEBZADEH, and P. SHAHBAZI, “THE RELATIONSHIP BETWEEN RISK AVERSION AND BRAND LOYALTY WITH REGARD TO THE ROLE OF BRAND TRUST AND BRAND AFFECT IN THIS RELATIONSHIP,” JOURNAL OF MARKETING MANAGEMENT, vol. 8, no. 21, pp. 15–26, 2014, [Online]. Available: https://sid.ir/paper/218995/en

Related Journal Papers