THE IMPACT OF MARKETING PROMOTIONS ON CONSUMER PURCHASING DECISION

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

AMELI ANGELA; RAHEHAGH ATENA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: QUANTITATIVE RESEARCHES IN MANAGEMENT Year:2015 | Volume:5 | Issue:4 Page(s): 177-197

Download Full-Text

Persian Verion

View:

1,452

Download:

Cites:

Information Journal Paper

Title

THE IMPACT OF MARKETING PROMOTIONS ON CONSUMER PURCHASING DECISION

Author(s)

AMELI ANGELA | RAHEHAGH ATENA | Issue Writer Certificate

Keywords

CAUSE RELATED MARKETINGQ2

CORPORATE SOCIAL RESPONSIBILITYQ2

SOCIAL MARKETING MIXQ1

CONSUMER BEHAVIORQ2

Abstract

The aim of this study is to investigate the effect of promotions on the consumer decision to purchase in CAUSE RELATED MARKETING. The primary conceptualizing was developed based on the existing theoretical literature which had been validated by means of the empirical researches. According to that, one major hypothesis and four sub hypothesis were designed. This research in terms of the kind and gathering the information, is of application and survey forms respectively.A number of 383 individuals was selected from the statistical society of the Hani restaurant customers according to the formula of the infinite sample volume and the data were collected using the questionnaire. The results achieved from the hypothesis testing which were carried by the application of the inferential statistics, indicate that the individual personal selling in CAUSE RELATED MARKETING has the greatest impact on the consumer decision to purchase.

Cites

No record.

References

No record.

Cite

APA: Copy

AMELI, ANGELA, & RAHEHAGH, ATENA. (2015). THE IMPACT OF MARKETING PROMOTIONS ON CONSUMER PURCHASING DECISION. QUANTITATIVE RESEARCHES IN MANAGEMENT, 5(4), 177-197. SID. https://sid.ir/paper/191927/en

Vancouver: Copy

AMELI ANGELA, RAHEHAGH ATENA. THE IMPACT OF MARKETING PROMOTIONS ON CONSUMER PURCHASING DECISION. QUANTITATIVE RESEARCHES IN MANAGEMENT[Internet]. 2015;5(4):177-197. Available from: https://sid.ir/paper/191927/en

IEEE: Copy

ANGELA AMELI, and ATENA RAHEHAGH, “THE IMPACT OF MARKETING PROMOTIONS ON CONSUMER PURCHASING DECISION,” QUANTITATIVE RESEARCHES IN MANAGEMENT, vol. 5, no. 4, pp. 177–197, 2015, [Online]. Available: https://sid.ir/paper/191927/en

Related Journal Papers