EFFECTS OF MANAGEMENT AND ADVERTISEMENT PLANNING IN DEVELOPMENT OF MILK CONSUMPTION CULTURE IN IRAN

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ASDOLAH ATHARI S.; RAHGOZAR MOSTAFA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: JOURNAL OF CULTURAL MANAGEMENT Year:2012 | Volume:6 | Issue:15 Page(s): 97-107

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Information Journal Paper

Title

EFFECTS OF MANAGEMENT AND ADVERTISEMENT PLANNING IN DEVELOPMENT OF MILK CONSUMPTION CULTURE IN IRAN

Author(s)

ASDOLAH ATHARI S. | RAHGOZAR MOSTAFA | Issue Writer Certificate

Keywords

MANAGEMENTQ2

PLANNINGQ2

ADVERTISINGQ2

MILK CONSUMER CULTUREQ2

Abstract

Introduction and research purpose: Not suitable for Milk consumption‐related data in the country. This will have long‐term consequences for the health of the people is very frightening. Therefore, the main objective of this paper is to examine the impact of ADVERTISING PLANNING and MANAGEMENT in developing culture of milk.Method: The purpose of this research is based on a survey of applications and depending on how the data is a descriptive study.The population in this study consists of 27 ADVERTISING companies in Tehran‐Eighteen persons, experts and managers from Varna and 20 faculty members in the field of ADVERTISING. Due to the limitations of all members of the sample were considered and were questioned.Findings and Conclusion: The results confirm the hypothesis; culture milk-according to respondents' perspective-is under PLANNING and managing ADVERTISING and promotions MANAGEMENT and PLANNING, ADVERTISING, religious beliefs, social customs, local values, lifestyle and influence people's beliefs.

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APA: Copy

ASDOLAH ATHARI, S., & RAHGOZAR, MOSTAFA. (2012). EFFECTS OF MANAGEMENT AND ADVERTISEMENT PLANNING IN DEVELOPMENT OF MILK CONSUMPTION CULTURE IN IRAN. JOURNAL OF CULTURAL MANAGEMENT, 6(15), 97-107. SID. https://sid.ir/paper/199691/en

Vancouver: Copy

ASDOLAH ATHARI S., RAHGOZAR MOSTAFA. EFFECTS OF MANAGEMENT AND ADVERTISEMENT PLANNING IN DEVELOPMENT OF MILK CONSUMPTION CULTURE IN IRAN. JOURNAL OF CULTURAL MANAGEMENT[Internet]. 2012;6(15):97-107. Available from: https://sid.ir/paper/199691/en

IEEE: Copy

S. ASDOLAH ATHARI, and MOSTAFA RAHGOZAR, “EFFECTS OF MANAGEMENT AND ADVERTISEMENT PLANNING IN DEVELOPMENT OF MILK CONSUMPTION CULTURE IN IRAN,” JOURNAL OF CULTURAL MANAGEMENT, vol. 6, no. 15, pp. 97–107, 2012, [Online]. Available: https://sid.ir/paper/199691/en

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