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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Information Journal Paper

Title

THE RATE OF EFFECTIVENESS OF ADVERTISEMENT ON AUDIENCE’S CONSUMERISM

Pages

  83-96

Abstract

 The role of media have been play more salient in the recent centuries. Media by invention and use of new communication technology have penetrated deeply in to the community and have determinative and effective IMPACT on mobilizing public opinion.Audience through the media, managed their life according to the view of economic power. It means that media tell them what shall wear, eat and choose which entertainment and at last tell them how they live.Due to IMPACT of media especially television and increasing of CONSUMERISM in society, we decided to study the IMPACT of ADVERTISEMENT on the rate of CONSUMERISM of AUDIENCE.

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    APA: Copy

    NIROOMAND, LIELA. (2012). THE RATE OF EFFECTIVENESS OF ADVERTISEMENT ON AUDIENCE’S CONSUMERISM. MEDIA STUDIES, 7(16), 83-96. SID. https://sid.ir/paper/211917/en

    Vancouver: Copy

    NIROOMAND LIELA. THE RATE OF EFFECTIVENESS OF ADVERTISEMENT ON AUDIENCE’S CONSUMERISM. MEDIA STUDIES[Internet]. 2012;7(16):83-96. Available from: https://sid.ir/paper/211917/en

    IEEE: Copy

    LIELA NIROOMAND, “THE RATE OF EFFECTIVENESS OF ADVERTISEMENT ON AUDIENCE’S CONSUMERISM,” MEDIA STUDIES, vol. 7, no. 16, pp. 83–96, 2012, [Online]. Available: https://sid.ir/paper/211917/en

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