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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Title

THE STUDY OF MBC PERSIA BROADCASTING CHANNEL TO REACH THE APPLIED CULTURE AND COMMUNICATIVE TECHNIQUES IN MESSAGE TRANSMISSION

Pages

  157-168

Abstract

 This article aims to analyze the content of programs of M.B.C Persian SATELLITE Network in order to achieve communication CULTURE and techniques used in transmitting messages.In this respect, after reviewing the effects of SATELLITE on the CULTURE and features of Persian SATELLITE network and M.B.C, the main research question was addressed. Then assumptions were set in the next step in response to the research question.Afterwards, by determining COMMUNICATION TECHNIQUES, content analysis is done to find the relationship between COMMUNICATION TECHNIQUES associated with the foundations of Iranian cultural identity, western CULTURE promotion, the concept of individual autonomy, cosmopolitan attitudes, weakening religion, promotion of lavish CULTURE, cultural integration and the inter-generations relationship. After reviewing the films as a statistical sample, it was tried to prove or reject the research hypotheses.Research findings had suggested that the techniques used in PERSIAN M.B.C NETWORK programs inspire a particular CULTURE in the audience.

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    APA: Copy

    SOLTANIFAR, MOHAMMAD, & MALEKIAN, NAZANIN. (2013). THE STUDY OF MBC PERSIA BROADCASTING CHANNEL TO REACH THE APPLIED CULTURE AND COMMUNICATIVE TECHNIQUES IN MESSAGE TRANSMISSION. MEDIA STUDIES, 8(20), 157-168. SID. https://sid.ir/paper/212004/en

    Vancouver: Copy

    SOLTANIFAR MOHAMMAD, MALEKIAN NAZANIN. THE STUDY OF MBC PERSIA BROADCASTING CHANNEL TO REACH THE APPLIED CULTURE AND COMMUNICATIVE TECHNIQUES IN MESSAGE TRANSMISSION. MEDIA STUDIES[Internet]. 2013;8(20):157-168. Available from: https://sid.ir/paper/212004/en

    IEEE: Copy

    MOHAMMAD SOLTANIFAR, and NAZANIN MALEKIAN, “THE STUDY OF MBC PERSIA BROADCASTING CHANNEL TO REACH THE APPLIED CULTURE AND COMMUNICATIVE TECHNIQUES IN MESSAGE TRANSMISSION,” MEDIA STUDIES, vol. 8, no. 20, pp. 157–168, 2013, [Online]. Available: https://sid.ir/paper/212004/en

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