RECOGNITION AND PRIORITY OF RELATED PARAMETER'S ON EFFECTIVENESS OF WEB IN MARKETING COMPANIES

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SAEEDNIA HAMID REZA; NEZAKATI HOSSEIN; ASHARI RAMIN

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Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2009 | Volume:1 | Issue:1 Page(s): 117-136

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Information Journal Paper

Title

RECOGNITION AND PRIORITY OF RELATED PARAMETER'S ON EFFECTIVENESS OF WEB IN MARKETING COMPANIES

Author(s)

SAEEDNIA HAMID REZA | NEZAKATI HOSSEIN | ASHARI RAMIN | Issue Writer Certificate

Keywords

WORLD WIDE WEBQ3

MARKETING COMPANIESQ3

INTERNET MARKETINGQ2

Abstract

By universalities of WORLD WIDE WEB the companies are rushing to have a presence on the web.However, many companies do not know how the web would be effective for them or how to increase the effectiveness of the web. Few empirical studies have also been done by MARKETING COMPANIES to find out the ways for increasing the effectiveness of their webs.By studying of the practices made by 136 managers of MARKETING COMPANIES in Tehran province and by using the models giving by Mr. Lynn and his collogues we found that the effectiveness of the companies can be improved if the following situations could be provided:A) Studying and familiarity of the company employees with the world utilizations of the web for reaching profitable targets and marketing strategies.B) Improving the co-operations between marketing units and IS/MIS.The other finding of the study is the priorities of variables proposed by Mr. Lynn and collogues for the effectiveness of the web in community.

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References

A SURVEY ON THE MARKETING STRATEGY IN THE E-MARKETS: IMI 100 COMPANIES

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APA: Copy

SAEEDNIA, HAMID REZA, NEZAKATI, HOSSEIN, & ASHARI, RAMIN. (2009). RECOGNITION AND PRIORITY OF RELATED PARAMETER'S ON EFFECTIVENESS OF WEB IN MARKETING COMPANIES. JOURNAL OF BUSINESS MANAGEMENT, 1(1), 117-136. SID. https://sid.ir/paper/237867/en

Vancouver: Copy

SAEEDNIA HAMID REZA, NEZAKATI HOSSEIN, ASHARI RAMIN. RECOGNITION AND PRIORITY OF RELATED PARAMETER'S ON EFFECTIVENESS OF WEB IN MARKETING COMPANIES. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2009;1(1):117-136. Available from: https://sid.ir/paper/237867/en

IEEE: Copy

HAMID REZA SAEEDNIA, HOSSEIN NEZAKATI, and RAMIN ASHARI, “RECOGNITION AND PRIORITY OF RELATED PARAMETER'S ON EFFECTIVENESS OF WEB IN MARKETING COMPANIES,” JOURNAL OF BUSINESS MANAGEMENT, vol. 1, no. 1, pp. 117–136, 2009, [Online]. Available: https://sid.ir/paper/237867/en

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