Effectiveness of message framing on physical activity

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MORADPOOR ZAHRA; SALEHI JAVAD; ELAHI TAHEREH

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Journal: Payesh Year:2019 | Volume:18 | Issue:5 Page(s): 535-544

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Information Journal Paper

Title

Effectiveness of message framing on physical activity

Author(s)

MORADPOOR ZAHRA | SALEHI JAVAD | ELAHI TAHEREH | Issue Writer Certificate

Keywords

Message framingQ1

Gain-framed messagesQ1

Loss-framed messagesQ1

physical activityQ1

College studentsQ2

Abstract

Objective (s): The objective of this study was to examine the effectiveness of Message framing to motivate participation in physical activity among medical students in Iran. Methods: this was an experimental study. Ninety students of Zanjan University, Iran participated in the study. A random sample of students was selected and divided into 3 groups: (n= 30 per each group). One groups received loss frame, the other group received gain frame and the last group received mixed-framed. Post-test was carried out at one month follow-up. Results: The results obtained from covariance analysis with repeated measures showed that the attitude, intention and behavior of participation in physical activity in students who received gain-framed message compared to those who received loss framed message increased, although this increase was not statistically significant. Conclusion: The study did not show significant favorite results for any types of Message framing. However, gain frame message demonstrated better results.

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APA: Copy

MORADPOOR, ZAHRA, SALEHI, JAVAD, & ELAHI, TAHEREH. (2019). Effectiveness of message framing on physical activity. PAYESH, 18(5 ), 535-544. SID. https://sid.ir/paper/24050/en

Vancouver: Copy

MORADPOOR ZAHRA, SALEHI JAVAD, ELAHI TAHEREH. Effectiveness of message framing on physical activity. PAYESH[Internet]. 2019;18(5 ):535-544. Available from: https://sid.ir/paper/24050/en

IEEE: Copy

ZAHRA MORADPOOR, JAVAD SALEHI, and TAHEREH ELAHI, “Effectiveness of message framing on physical activity,” PAYESH, vol. 18, no. 5 , pp. 535–544, 2019, [Online]. Available: https://sid.ir/paper/24050/en

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