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Information Journal Paper

Title

The effect of sensory components on positive word-of-mouth advertising by mediating role of destination emotion and brand experience in tourism industry (Case study: foreign tourists)

Pages

  66-82

Abstract

 Today, tourism industry, as the one of largest service industry in revenue terms, is considered an important factor for economic growth and development. The most important steps that can lead to the growth of tourism industry is the development of accommodation and hotels for travelers stay. Sensory marketing is important for hotel industry progress. Here, we examine the effect of Sensory marketing and its components on positive word-of-mouth advertising in tourism industry through Brand experience and destination emotion. The type of research is applied research in terms of the purpose and nature of the problem studied, from the data collection method, is a survey research based on structural equation modeling and in terms of research method, is descriptive. A researcher-made questionnaire was used to collect data in this research. Regarding the limited statistical population of this study, which includes foreign tourists of five star hotels in Tehran, the sample size was 280 persons according to Morgan table and structural equation modeling was used. The results of the research indicate that the hypothesis of the effect of the tactile stimuli on destination emotion is not confirmed by tourists, but other hypothesis of the research has been confirmed.

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    APA: Copy

    NOROUZI, HOSSEIN, & Darvish, Fatemeh. (2019). The effect of sensory components on positive word-of-mouth advertising by mediating role of destination emotion and brand experience in tourism industry (Case study: foreign tourists). TOURISM AND DEVELOPMENT, 8(2 ), 66-82. SID. https://sid.ir/paper/368693/en

    Vancouver: Copy

    NOROUZI HOSSEIN, Darvish Fatemeh. The effect of sensory components on positive word-of-mouth advertising by mediating role of destination emotion and brand experience in tourism industry (Case study: foreign tourists). TOURISM AND DEVELOPMENT[Internet]. 2019;8(2 ):66-82. Available from: https://sid.ir/paper/368693/en

    IEEE: Copy

    HOSSEIN NOROUZI, and Fatemeh Darvish, “The effect of sensory components on positive word-of-mouth advertising by mediating role of destination emotion and brand experience in tourism industry (Case study: foreign tourists),” TOURISM AND DEVELOPMENT, vol. 8, no. 2 , pp. 66–82, 2019, [Online]. Available: https://sid.ir/paper/368693/en

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