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Information Journal Paper

Title

COMPARATIVE RESEARCH BETWEEN SERVICE QUALITY IN PUBLIC BANKING AND PRIVATE BANKING

Pages

  125-146

Abstract

 The main purpose of this research is to compare the SERVICE QUALITY of public & PRIVATE BANKING systems from customers' point of views. By referring to the literature & using the model of SERVICE QUALITY banking; the related dimensions & variables are identified. A standard questionnaire based on 39 variables is distributed among customers who use the services of both banks simultaneously in Tehran. Findings reveal that there is no difference between public & PRIVATE BANKING in regard to service prices, but there is a difference in other quality service dimensions such as effectiveness, assurance, accessibility, physical, portfolio & reliability.

Cites

References

Cite

APA: Copy

HADIZADEH MOGHADAM, A., & SHAHEDI, K.. (2009). COMPARATIVE RESEARCH BETWEEN SERVICE QUALITY IN PUBLIC BANKING AND PRIVATE BANKING. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, 8(4 (31)), 125-146. SID. https://sid.ir/paper/409460/en

Vancouver: Copy

HADIZADEH MOGHADAM A., SHAHEDI K.. COMPARATIVE RESEARCH BETWEEN SERVICE QUALITY IN PUBLIC BANKING AND PRIVATE BANKING. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES[Internet]. 2009;8(4 (31)):125-146. Available from: https://sid.ir/paper/409460/en

IEEE: Copy

A. HADIZADEH MOGHADAM, and K. SHAHEDI, “COMPARATIVE RESEARCH BETWEEN SERVICE QUALITY IN PUBLIC BANKING AND PRIVATE BANKING,” JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, vol. 8, no. 4 (31), pp. 125–146, 2009, [Online]. Available: https://sid.ir/paper/409460/en

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