Identification of Internal Marketing Components of the Hospital and the Internal Marketing Model Design of Native Iran

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Hadi Marandegani Somaye; SHAFIEE ROODPOSHTI MAYSAM

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM) Year:2018 | Volume:7 | Issue:6 Page(s): 33-40

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

2,586

Download:

Cites:

Information Journal Paper

Title

Identification of Internal Marketing Components of the Hospital and the Internal Marketing Model Design of Native Iran

Author(s)

Hadi Marandegani Somaye | SHAFIEE ROODPOSHTI MAYSAM | Issue Writer Certificate

Keywords

MarketingQ1

Human ResourcesQ1

Health Planning OrganizationsQ1

Organizational ModelsQ1

IranQ2

Abstract

Introduction Internal Marketing is a management tool that provides the quality of service through the attention of employees as internal customers. The purpose of this study was to determine the internal Marketing components of the hospital and the internal Marketing model design of native Iran. Methods The methodology of this study is qualitative / quantitative. In the qualitative stage due to the lack of theoretical frameworks, the theme analysis method was used to extract the conceptual model. The statistical sample of this stage is 10 lecturers and experts in the field of Marketing, which were selected on the basis of non-random and purposive sampling. The statistical population of the small section, Khatam-ol-Anbia hospital staff was 350, according to the Morgan table, there were 183 individuals. The instrument was an "Internal Marketing Questionnaire" which measured content validity and reliability of the it using Cronbach's alpha. The distribution of questionnaires was carried out in places where employees were most likely to attend, and people responded to the questionnaires by simple random sampling at different times. Finally, the questionnaires were answered by 106 non-medical staff and 77 employees in the health care departments. Data was analyzed using Laser 8. 8 Version. Results In the qualitative stage, 39 components were selected, including 6 sub themes and 2 main themes as internal Marketing components and the conceptual model was extracted. In the quantitative phase, the findings show that the factor load of the variables is significant between 0. 60 to 0, 81 and at the level of 001. 0. Findings confirm the overall model, indicating that the components of organizational behavior have the highest, and the motivational components have the least correlation with the internal Marketing Conclusions Despite the importance of all the components, the components of all the components, the components of organizational behavior are the most important variable due to the greatest correlation with internal Marketing. It is suggested that the designed model be used to improve the quality of services provided by hospital and non-hospital staff.

Cites

No record.

References

Cite

APA: Copy

Hadi Marandegani, Somaye, & SHAFIEE ROODPOSHTI, MAYSAM. (2019). Identification of Internal Marketing Components of the Hospital and the Internal Marketing Model Design of Native Iran. JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM), 7(6 ), 33-40. SID. https://sid.ir/paper/215624/en

Vancouver: Copy

Hadi Marandegani Somaye, SHAFIEE ROODPOSHTI MAYSAM. Identification of Internal Marketing Components of the Hospital and the Internal Marketing Model Design of Native Iran. JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM)[Internet]. 2019;7(6 ):33-40. Available from: https://sid.ir/paper/215624/en

IEEE: Copy

Somaye Hadi Marandegani, and MAYSAM SHAFIEE ROODPOSHTI, “Identification of Internal Marketing Components of the Hospital and the Internal Marketing Model Design of Native Iran,” JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM), vol. 7, no. 6 , pp. 33–40, 2019, [Online]. Available: https://sid.ir/paper/215624/en

Related Journal Papers