EXPLORING THE EFFECT OF SERVQUAL MODEL ASPECTS OF SERVICE QUALITY ON FEMALE CUSTOMERS’ SATISFACTION IN SPORT CLUBS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Fesanghari Elham; GOODARZI MAHMOOD

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Sport Physiology and Management Investigations Year:2017 | Volume:9 | Issue:1 Page(s): 21-34

Download Full-Text

Persian Verion

View:

2,043

Download:

Cites:

Information Journal Paper

Title

EXPLORING THE EFFECT OF SERVQUAL MODEL ASPECTS OF SERVICE QUALITY ON FEMALE CUSTOMERS’ SATISFACTION IN SPORT CLUBS

Author(s)

Fesanghari Elham | GOODARZI MAHMOOD | Issue Writer Certificate

Keywords

SERVICE QUALITYQ1

CUSTOMER SATISFACTIONQ1

SPORT CLUBQ1

SERVQUAL ASPECTSQ1

ASSESSMENTQ2

Abstract

This study examined the effect of SERVQUAL ASPECTS of SERVICE QUALITY on female customers’ satisfaction in SPORT CLUBs. The study was descriptive-correlation conducted as a field. The research population consisted of all female customers of SPORT CLUBs in Sabzevar city who had at least 6 months of sport participation. The sample consisted of 154 customers. The questionnaire of SERVICE QUALITY by Yi-Chin Liu (2008) and questionnaire of CUSTOMER SATISFACTION by Jao-Chuan Lin (2008) were used to collect data. Descriptive statistics were used to analyze demographic features and inferential statistics including Kolmogorov-Smirnov test, Pearson correlation coefficient, multiple regression and confirmatory factor analysis were applied as well. Findings showed a positive significant relationship between SERVICE QUALITY and female customers’ satisfaction. Among 5 SERVQUAL ASPECTS of SERVICE QUALITY, tangibles and empathy were stronger predictors of CUSTOMER SATISFACTION. Confirmatory factor analysis showed that assurance (load=0.95) had the most importance and reliability (load=0.88) had the least importance in SERVICE QUALITY priorities of SPORT CLUBs.

Cites

No record.

References

Cite

APA: Copy

Fesanghari, Elham, & GOODARZI, MAHMOOD. (2017). EXPLORING THE EFFECT OF SERVQUAL MODEL ASPECTS OF SERVICE QUALITY ON FEMALE CUSTOMERS’ SATISFACTION IN SPORT CLUBS. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, 9(1), 21-34. SID. https://sid.ir/paper/222188/en

Vancouver: Copy

Fesanghari Elham, GOODARZI MAHMOOD. EXPLORING THE EFFECT OF SERVQUAL MODEL ASPECTS OF SERVICE QUALITY ON FEMALE CUSTOMERS’ SATISFACTION IN SPORT CLUBS. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS[Internet]. 2017;9(1):21-34. Available from: https://sid.ir/paper/222188/en

IEEE: Copy

Elham Fesanghari, and MAHMOOD GOODARZI, “EXPLORING THE EFFECT OF SERVQUAL MODEL ASPECTS OF SERVICE QUALITY ON FEMALE CUSTOMERS’ SATISFACTION IN SPORT CLUBS,” SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, vol. 9, no. 1, pp. 21–34, 2017, [Online]. Available: https://sid.ir/paper/222188/en

Related Journal Papers