STUDY OF THE BUSINESS SUCCESS EFFECTS RESULTING FROM PARTICIPATION OF MANUFACTURING FIRMS IN KHORASAN INTERNATIONAL TRADE FAIRS

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NAZEMI SH.; MIRZAZADEH M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: Iranian Journal of Trade Studies Year:2007 | Volume:11 | Issue:41 Page(s): 213-244

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Information Journal Paper

Title

STUDY OF THE BUSINESS SUCCESS EFFECTS RESULTING FROM PARTICIPATION OF MANUFACTURING FIRMS IN KHORASAN INTERNATIONAL TRADE FAIRS

Author(s)

NAZEMI SH. | MIRZAZADEH M. | Issue Writer Certificate

Keywords

EXHIBITIONQ3

INTERNATIONAL TRADE FAIRQ3

BUSINESS SUCCESSQ2

MANUFACTURING FIRMSQ3

TRADE MARKQ2

Abstract

Trade fairs are known to be an excellent marketing tool to penetrate target market (s) with maximum efficiency. However, an increasing number of exibitors show willingness to perform cost-benefit analysis and, as far as possible, quantify possible benefits.In this research, a population consisting of 313 MANUFACTURING FIRMS participating at least once in khorasan INTERNATIONAL TRADE FAIR were sought to measure such business performance and economic effect. A sample of 76 top managers (mostly sales managers), represented 24% of the population were provided with questionnaire.Prior to distributing questionnaire, the survey instrument was pre-tested on ten firms to assure that respondents were not troubled by the questions. The reliability was confirmed through face method and validity through determination of Cronbach rate 93%. In order to analyze the collected data and to test research hypothesis, Kolmogorov-Smirnov Test, Wilcoxon Signed Ranks Test and T-Test were used accordingly. The study showed that participation in khorasan INTERNATIONAL TRADE FAIRs promoted the image of particpants and market standout against competitors, increased sales, improved customer contact, but did not led to attraction of new customer from visiting targeted groups.

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APA: Copy

NAZEMI, SH., & MIRZAZADEH, M.. (2007). STUDY OF THE BUSINESS SUCCESS EFFECTS RESULTING FROM PARTICIPATION OF MANUFACTURING FIRMS IN KHORASAN INTERNATIONAL TRADE FAIRS. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 11(41), 213-244. SID. https://sid.ir/paper/7440/en

Vancouver: Copy

NAZEMI SH., MIRZAZADEH M.. STUDY OF THE BUSINESS SUCCESS EFFECTS RESULTING FROM PARTICIPATION OF MANUFACTURING FIRMS IN KHORASAN INTERNATIONAL TRADE FAIRS. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2007;11(41):213-244. Available from: https://sid.ir/paper/7440/en

IEEE: Copy

SH. NAZEMI, and M. MIRZAZADEH, “STUDY OF THE BUSINESS SUCCESS EFFECTS RESULTING FROM PARTICIPATION OF MANUFACTURING FIRMS IN KHORASAN INTERNATIONAL TRADE FAIRS,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 11, no. 41, pp. 213–244, 2007, [Online]. Available: https://sid.ir/paper/7440/en

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