GEOGRAPHICAL JOURNAL OF TOURISM SPACE
Year:2012 | Volume:1 | Issue:1|Papers Count:8

Tourists’ behavioral patterns, which were planned with the aim of presenting a scientific framework of interactions between variables or effective factors on customers’ behaviors, can help decision makers and market’s activists in predicting and controlling customers’ behaviors. The present study is aimed to study comparatively the factors influencing tourists’ behavioral patterns in tourism market planning between Iran and the U.S. The method used is an analytic-descriptive one using the SWOT model. Results showed that there were 18 inner strengths, 9 inner weaknesses, 15 external opportunities, and 11 external threats in the U.S. for which 14 effective solutions were achieved after studying their interactions. But there were 6 inner strengths, 12 inner weaknesses, 12 external opportunities, and 7 external threats in Iran for which 13 effective solutions were achieved after studying their interactions. Analytic results of this research showed that strengths, weaknesses, opportunities, and threats in these two countries are the same in some cases and different in some other cases. Therefore planning of behavioral patterns in market planning almost has common points, but in most cases it’s different with regard to policy-makings, culture, income, life style, etc. However, some of America’s marketing techniques and experiences proportionate to Iran’s culture, potentials and market’s factors can be used.

Rural tourism is a very complex activity which has common aspects with other sectors of community and has different effects and consequences that must be considered in the planning process in order to reduce its negative effects and increase its positive effects in the economic, social and cultural dimensions. Thus, the main purpose of this survey was to evaluate the negative effects of tourism development in Abyaneh village in Isfahan Province by using the factor analysis model. The research method of the study was an analytical-explanatory one. The statistical population of the study consisted of all the heads of households in Abyaneh village (N=160). Using the Krejcie and Morgan table, 110 persons were randomly sampled from the population (n=110). A questionnaire was used to collect the data. A panel of experts confirmed the validity of the questionnaire. A pilot study was conducted to establish the reliability of the instrument. Cronbach alpha's coefficient for the scale of “importance of negative effects of tourism development in Abyaneh village” was 0.83. The collected data were then analyzed using the SPSS software. The result of the factor analysis revealed that four factors social-cultural, economic-ecological, physical-sanitary and environmental explained 65.42 percent of the total variances of negative effects of tourism development in Abyaneh village.

Today, tourism industry and tourist attraction is one of the success factor of each countray according to economical aspect, so that the important part of many countries, income is gained through this industry. in semnan province, there are suitable conditions such as natural views, social traditions, ancient places and various climate and also it’s geographical position. Tourism is an undeniable social and economical of recent years. These needs are a response to humans inner needs for relaxing, familiarity with cultures, using the beauty of nature specially in intact areas. Descriptive, analytic and conclusive statistics are used for datas analysis. First, questionare was distributed and after completion, information was classified and then the research hypothesis were proved. Charts and diagrams were used and at last gothered information was studid by spss. since studid veriaties are not quantitive and their distribution is not normal so parametric methods were not used, and among non-parametric methods, Wilcoxon method can compare gathered information with supposed middle because of using of 5-optional likert spectram, supposed middle was considered three.

Identifying tourism zones has always been emphasized because better and more services can be provided for tourists more easily by reinforcing these zones as the main cores of tourism. Therefore, for the present study some infrastructures that are particularly related to and paly important roles in tourism are considered. Thus the present study aims to determine the tourism levels and poles by combining two TOPSIS and AHP models and obtaining data from the numbers and kinds of related infrastructures. To achieve the aims, Mazandaran cities have been selected as samples because of their tourism importance. The research method is descriptive–analytic and statistical by emphasizing on systemic approach. Based on the measures used for determining the levels of cities, results show that Ramsar has gained the highest points as a tourism pole.

Rapid extensions of urbanization and changes in life styles in the contemporary age have made tourism planning and its management a social, political and economic necessity. Therefore, it is necessary to take measures to use new knowledge in planning and management in order to meet the needs of tourists and to organize the needed facilities and spaces. This survey was done based on a systemic approach to phenomena related to tourism development in Isfahan City. To achieve this end tourism development index was used as a compund standard to run a synchronic comparison between tourism features of travel agencies and restaurants. Thus, various variables were taken into account and their role in developing each tourism feature was determined and each center was levelled accordingly. The survey shows that the travel Agencies and Restaurants' have been classified into 4 levels: Travel Agencies (level one 29.2%, level two 33.3%, level three 29.2%, level four 8.3%) and Restaurants (level one 3.6%, level two 12.52%, level three 39.3%, level four 44.6%)

Tourism industry is one of the biggest and most efficient economic activities in the world which creates the highest amount of value added and directly or indirectly influences other economic and cultural activities. Tourism development is one of the approaches for creating socioeconomic development in the world regions that has always attracted the attention of the researchers and planners. Hence with respect to the significance of free zones development in the economy of the country, a glance to the tourism position in free trade zones specially Qeshm due to having potential resources of tourism, regional strategic and geopolitical location seems to be necessary. By specifying the tourism position in development of Qeshm, in this research it has been tried to enhance the present potentials and opportunities and convert the available shortcomings in the region into opportunities by planning and formulation of strategies and provide a ground for economic, social, cultural and political development of the region and the country. In the present research the research methodology applied is descriptive- analytical and the data gathering method is library documents based and according to field observations and statistical analysis. The results achieved indicate that Qeshm in spite of enjoying unique potentials, strategic position, vast and diverse natural, historical and cultural resources and attractions, specific ecosystem, geo-parks and mangrove etc. suffer from shortcomings such as tourism infrastructures shortages, weakness in marketing and advertisement, management instability etc. Therefore this research tries to assist the tourism development in this region by providing some strategies.

No doubt tourism industry is an industry that is growing rapidly. Nature-based tourism as an alternative to urban tourism has achieved special attention in different countries and governments have realized its value and invested heavily on it. A look at different international conferences during the last three decades indicates this fact that nature-based tourism development and planning has been growing rapidly. Thus, the present study is aimed at providing a description of the above-mentioned growth and giving a clear picture of the importance and the findings from the international conferences so that it can analyze their influencing effects. The research method used is a descriptive-analytical one. In the descriptive part the international conferences related to ecotourism is mentioned. Next, the outputs of these international conferences and their consequences are analyzed. Our findings indicate that before holding such systematic international conferences on tourism and nature-based tourism there was a slow growth in tourism. But in the last three decades during which the United Nations has paid special attention to the management of such conferences, these tourism conferences has grown so fast that not only such conferences has gained attention internationally, but also different national, regional and local conferences and workshops have been hold that result in an increasing understanding and sensitivity to preserving ecosystem and environment and various activities are being done in this regard.

The main objective of this study is to examine the impact of internet marketing on tourism performance in the travel and tourist agencies in East Azerbaijan province. This study is an applied one and in terms of research methods, is a descriptive study (survey- analytic). The population of this study includes all travel and tourist agencies in East Azerbaijan province. Data collection in this study is done by using a questionnaire made by authors. After pre-test and ensuring about high reliability (Cronbach's alpha) of questionnaires, due to the limited number of travel and tourist agencies, 197 questionnaires were distributed among all agencies, which 168 questionnaires were collected and analyzed. For data analysis, SPSS software was used in both descriptive and inferential statistics. In the descriptive statistics section, data by using mean, standard deviation, maximum and minimum value were analyzed and in the inferential statistics section, data were analyzed by using Pearson correlation and multiple regressions with enter method. Results of the research hypotheses indicated that there is a significant positive relationship between the promotional activities, trade, database and tourism performance.