THE STUDY OF EFFECTIVE FACTORS ON VISITORS' BEHAVIORAL INTENTIONS IN TOURIST DESTINATIONS

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ZAREI AZIM; GHORBANI FATEMEH; PEDRAMNIA MINOO

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Journal: Tourism Management Studies Year:2013 | Volume:7 | Issue:20 Page(s): 141-166

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Title

THE STUDY OF EFFECTIVE FACTORS ON VISITORS' BEHAVIORAL INTENTIONS IN TOURIST DESTINATIONS

Author(s)

ZAREI AZIM | GHORBANI FATEMEH | PEDRAMNIA MINOO | Issue Writer Certificate

Keywords

TOURIST DESTINATION ATTRIBUTES PERCEIVED QUALITY OF DESTINATION OFFERINGSQ2

PERCEIVED VALUEQ2

SATISFACTIONQ2

BEHAVIORAL INTENTIONSQ2

TORGHABEHQ2

Abstract

The perception of visitors' BEHAVIORAL INTENTIONS is of great importance for destination managers and marketers. The present study is about to study the effective factors on visitors BEHAVIORAL INTENTIONS in tourist destinations, which examines the effect of destination attributes ,perceived quality of destination offerings, PERCEIVED VALUE and SATISFACTION on BEHAVIORAL INTENTIONS. The sample of the current study considersall the visitors of Torghabe tourist destination in Mashhad city in the summer of 2011 and chooses 494 visitors randomly. The research questionnaire was developed by the researcher after confirming the validity and reliability of data and then followed by their distribution; finally data collection was done through structural equation modeling and analyzed in LIZREL software. The results shows destination attributes have direct positive effect on perceived quality of destination offerings; and on the other hand, PERCEIVED VALUE and SATISFACTION are under direct effect of PERCEIVED VALUE. Furthermore, the positive direct effect of PERCEIVED VALUE and SATISFACTION on BEHAVIORAL INTENTIONS was confirmed. The results also indicated that visitors PERCEIVED VALUE of destination offerings has an indirect effect on BEHAVIORAL INTENTIONS through mediating variables of SATISFACTION and PERCEIVED VALUE.

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APA: Copy

ZAREI, AZIM, GHORBANI, FATEMEH, & PEDRAMNIA, MINOO. (2013). THE STUDY OF EFFECTIVE FACTORS ON VISITORS' BEHAVIORAL INTENTIONS IN TOURIST DESTINATIONS. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 7(20), 141-166. SID. https://sid.ir/paper/202676/en

Vancouver: Copy

ZAREI AZIM, GHORBANI FATEMEH, PEDRAMNIA MINOO. THE STUDY OF EFFECTIVE FACTORS ON VISITORS' BEHAVIORAL INTENTIONS IN TOURIST DESTINATIONS. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2013;7(20):141-166. Available from: https://sid.ir/paper/202676/en

IEEE: Copy

AZIM ZAREI, FATEMEH GHORBANI, and MINOO PEDRAMNIA, “THE STUDY OF EFFECTIVE FACTORS ON VISITORS' BEHAVIORAL INTENTIONS IN TOURIST DESTINATIONS,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 7, no. 20, pp. 141–166, 2013, [Online]. Available: https://sid.ir/paper/202676/en

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