MEDIA STUDIES
Year:2011 | Volume:6 | Issue:13|Papers Count:11

The main goal of this essay is to draw a general methodological framework for the communication science in order to reveal those ignored areas of studies. First we consider the nature of the method and represent our favorite definition. This definition includes data gathering tools and also conception, definition and judgment of the theory. Thus, while we consider the favorite definition of methodology, the general definition is regarded. Hence, we should first consider twelve essential techniques in communication researches and some examples. These techniques are divided in to two groups which help us discover the paradigms of communication science.Considering the paradigms reveals the necessity of regarding the present methodologies. Distinguishing five descriptive methodologies (causal and statistical), structural, phenomenological, hermeneutical and discourse and analyzing the use of these methodologies in some communication studies is along with understanding the favorite definition. Finally a methodology based on Islamic philosophy is represented in order to consider an imperative view point on the favorite methodology and prepare the methodological ground for the production of an Islamic and native communication science.

The ege that we live can be called the age of using new and postmodern technologies. In advent of information age, we expect public relations not only provide a suitable environment for interaction in laws, but also make necessary reforms in related organisation for performing strategic and monitoring role.SO, being familiar introducing and surveying new tecnologies is one of the effective methods in knowing better and the manner of correct applying of these media by specific and general audiences can be useful and more operative in achieving to individual and organizational purposes.In this article, we considered the new informative methods such as: Podcast and the effect of it in electronic public relatons and tried to identify the advantages and limitations some what.

The main goal of this research is, to reflect of women social position in the movies of males and females directors.The neccessity of doing this work is by eliminating of patriarchy culture from the society.iiIn this research these theories has been used; Feminism Theories, Agenda-setting and Reflection of Reality.This work has been done by content analysis and coding techniques.The population (statistic society) of this research contains of 2 films; Transit Café by Kambozia Partoee and Under City Skin by Rakhshan Banietemad.The unit of the research is scene and it has been coded by census of 202 scenes.The validity of the research is external validity and the reliability is calculated by Scott’s coefficient and it equals 0.93 percent.This research has 16 variables.The most important results of this work are as follows:Both directors show that women are aware of current unequality and when they go into the public arena, they would like to change their social position.Male director illustrates that women are tougher and more resistant about current position, in compare with female director.Female director shows that women are more trustable in compare with male’s one.Both directors, I mean male and female, illustrate that women are more responsible and independent.

In this article in line with the role of national media in actualizing an engineering of organizational culture firstly the concept of cultural engineering should be defined and its process should be analyzed and then the role of the national media in cultural development is refered to and after that cousidering the survey which is done on the communication students of azad university of the east Tehran branch cousidering the aforementioned subject the results of statistical society about determining the importance of cultural levels and reviewing the rezalts of the test of hy pothesis it was clarified that the namber of stuff and symbols from the point of view of intellectuals which has had the greatest effect and importance in actualizing the engineering of organizational culture and the factor of values has got the second place and the factor of the fundamental suppositions has got the third place.

Any activity in the community including social and political activities as well as the media activities – whether it is overt or covert - always takes place under a range of what it is called red lines. The red lines define the boundaries of identity in the society which any violation of it, would made it changed. In this descriptive - qualitative as well as quantitative study, library method used for data collection and Content and theoretical framework. In this way, the study has been considered the media normative systems presented by Dennis Macquail. Due to lack of red lines resources in Iran and its uncertainty, attention were paid to the researcher's designed questionnaire with 36 questions based on Likert scale. These questions have been extracted by depth interviews with a number of journalists. The population of this study includes all available communication and journalism professors and experts. The research's main aims is to identify the possible red lines' sources. The research findings showed that Iran's red lines are not confined in the rules but there are a number of factors which can determine, restrict and/ or expand the Iran's news deterrence criteria.

The survey of roles and functions of mass media in the current situation of the Iranian society is important in several aspects. Above all, in the training journalists and other agents who are prepared to providing, producing, and transmitting and broadcasting of communication messages, cognitive of functions of mass communication is necessary. The precise and comprehensive Introducing of roles and tasks of social mass communication, allows to journalism students and other related courses with understanding of how the evolution and development of mass media in world and Iran and considering of historical circumstances and political and social and cultural in contemporary communities in their curriculum, became prepared to undertake on the editorial board and news departments of radio and television and public relations offices in public and private institutions And fulfill their ideals and goals of career in the public interest of country. In this study the hypothesis is that mass media are transferring information about orienting subsidies by offering the realities which are public consensus then paraphrasing them and creating relation between objective realties and common experiences. So, mass media are forming attitudes and public opinion based on the use of these means of communication and abstractly impact on the attitudes of individuals in society. Individuals can be divided to three groups, including: 1. Acceptance-oriented.2. Harmony-oriented.3. Criticism-oriented.In this study, the writer seeks to assessment relations between income, education, religion, political attitudes, employment, gender and source of information and attitudes of individuals about orienting subsidies until thereby achieves to understanding the role of mass media in forming public opinion.Most of respondents in this study, are male, graduated in diploma degree, employed in Informal jobs, with moderate religious beliefs and conservative political attitudes and their average earnings is between 201 to 400 dollars per month. Also, most of their use rating of mass media is monthly 6 to 216 hours.Majority of them are Harmony-oriented about oriented subsidies. Of nine hypotheses, seven hypotheses are significant and two of hypotheses are null. The significance level is<0.05, therefore they can not be extended to the whole statistical society.

Nowadays environment has become one of the important issues. Attention to environmental issues was raised in the media of the United States of America for the first time. Years 60s was the beginning of serious attention to the environmental issues in the media. Environmental conferences in Stockholm, Rio de Janeiro and Johannesburg, were held with much media fanfare. In recent decades, environmental legislation has increased regarding to media attention to environmental issues. In This article has been attempted to institutionalize the importance of media and public opinion on environmental laws and the expansion of environmental rights. According to result of this research shows that the development of the media environmental rights have a privileged position, according to this, the environmental programs in developing countries has increased.

Changes and development in information technology and shifting into information society- transition from agricultural society to industrial society- has affected all aspects of human life. All the political, social, economic and cultural aspects of human life has faced with an abundance of opportunities and challenges.In this study, the lack of regular programs, lack of managers' awareness of the importance of information technology, lack of cultural context and lack of telecommunications infrastructure has named as the main barriers and challenges for implementation of information technology. All of these were studied in the four hypotheses. The research method in this research, is descriptive and its poplution consist of 80 information technology expert - among them 51 were selected - in the provice of Lorestan governmental organizations and agencies.The study hypothesis was evaluated using chi-square test and all were approved. At the end, some proposals were presented in order to make changes in the implementation and application of information technology.

This research is going to study important factors that effect on using virtual space among the young people (students of Tehran university).The method of this study according to the issue and its hypothesis was proceed throw a maid researcher questioner base on the theory and research.Eleven independent variables included: communicational literacy, long lasting using of internet, social base, economical base, trust on virtual space, access to internet, place of access to internet, to be satisfied by services, age, sex and place of life.Population of this study includes 30000 students of Tehran university. The numbers of selected sample that was chosen according to Cochran Q test was 379. The researcher used inferential and descriptive statistics to analyze the data.The finding confirmed factors; communicational literacy, long lasting using of internet, social base, trust on virtual space, access to internet, place of access to internet, to be satisfied by services, sex and place of life. except age and economical base have direct relation with using virtual space.

With the industrial revolution in world, production of goods and services has shown a growing trend. After the 1950s, there has been a growing trend of watching television in the world. This means that television has become one of the most influential communication means. Television has been used as a very significant means for a number of industry and services in order to introduce and offer their goods and services to the customers.The purpose of this paper is to assess Mashhad people's attention to the advertising of local TV. Sampling in this study was a systematic random sampling. Thus, the city has divided into five regions where eighty questionnaires were distributed randomly.

Nowadays destiny of any country is linked to its cultural occurrences inside and outside the country. Countries or in other words, state-nations in our transitive world are dealing with lots of problems and through this way cultural occurrences inevitably influence them. But a large part of these occurrences are predictable. So state-nations can control and manage these occurrences.This paper tries to survey about the role of national television in the development of inter-cultural relations among Iranian nations. The selected method of research in regard of the target is functional and in regard of information assemblage is quantitative. The method is applied in a correlation manner. The selected statistical population for the survey is all the professors of media and social relations in the faculty of IRIB. The number of professors is 50 and all of them have answered the questions.The results showed that according to the present statistics the IRIB has provided a profitable space with programming cultural-social TV programs, religious series, cartoons, songs and sportive programs. In fact IRIB has tried to develop the inter-cultural relations among Iranian nations. But sitcoms and nightly series were not successful enough in this manner.