MEDIA STUDIES
Year:2012 | Volume:7 | Issue:18|Papers Count:14

In the globalization era when all material and intellectual aspects of human life underwent substantial changes and evolutions, expecting security of peoples identity against the changes of this comprehensive phenomenon is far from logic. It seems logical that instead of resistance and fighting the effects of globalization in various fields of life, control these changes and take care and intellectually supervise its consequences. This study deals with the influence of globalization on our national identity in a way we have ahead. For this purpose from all students of Islamic Azad University of Tehran city, 384 students were selected as sample to compile research questionnaires. The results prove that the general score average of attitude toward globalization was 4.10 among students. This means that students of Islamic Azad University have a positive attitude toward globalization between two limits of “agree to some extent” and inclined toward “agree”. As concerns the national identity of students, the results of research proved that the score on defending the territory compared to the score on Iran loving is higher and the general score on national identity is between these two variables. The results of research prove that the relationship between accepting globalization and loving Iran is not meaningful but this relationship is meaningfully negative between the component of defending territory. The global acceptance has no meaningful relationship with Iran loving component but this relationship is negatively meaningful with the component of defending the territory. In other words, the stronger the characteristic of defending territory in students their acceptance of globalization will be lesser. On the other side the analysis of data showed that the relationship between accepting globalization and Iran loving is not meaningful but it is negatively meaningful between the component of defending territory.

News - Analysis Web Sites - are relatively new journalists of the Internet. On the pioneering Treatise pathology - this type of journalism has been studied so the researcher tried to identify problems and obstacles that look at the way of this type of journalism and the researcher desired to find the model for damage as a mechanism to overcome the barriers of this type of journalism. The urgency of this kind of journalism done by the study of development and growing influence on public opinion.To achieve the research objectives in mind, used a qualitative approach which provide statistics. the method that used in this study is (Q). in this method Experts in a particular area should be held accountable species in this study that measures the discourse space. So the researcher in this method should identified the talking area of subject or interested from one total outline or can used mixture of both methods.

Nowadays corporate success is only possible through organization's ability to foresee change and quickly adapting to itself to that. Systems model of Michael j. Marquardt is a comprehensive model to survey knowledge management. He introduced this model for creating learning organization. System model of knowledge management is one of the subsystems of systems learning organization model. This article determines the status of Radio of the Islamic Republic of Iran. In other word the main objective of this research is to find "How to improve knowledge management status in Radio". To do this survey method is applied. Statistical community of the research comprises bachelors and higher educated staff of Radio. After application of sampling formula to a small community, 230 participants have been selected and tested according to simple random sampling.Binomial test for data analysis shows that knowledge management is not in a proper state in Radio, and at the end of this research some recommendation suggested for improvement.

The present paper, along with the determination of satellite effect on the youth cultural identity, first explains the concept of identity and its formation process and then deals with the sense of cultural identity and contemporary sociologists’ points of view in this respect. The following parts of this paper devoted to the description of the satellite and its types, the role of the satellite for the formation of the youth cultural identity and finally mentioned that based on the results of an opinion poll concerning the subject from members of Iran public relations association, it was concluded that the satellite has eliminated all limitations of internet and world medias by the elimination of the geographical restrictions and provided a civil contribution of each person in farthest world’s points so it is a great evolution. The results of this research indicates that there is a relationship between using satellite and the youth cultural identity, but this study should not caused avoidance of using satellite, because nowadays the satellite observing is a common tool in the whole world.

One of the most important functions of media in democratic societies is "transparency" and "accountability". Transparency is required objectivity and lack of secrecy, accountability means the recognition of right of access by citizens to information and awareness of how the parts of government fulfill their agency tasks and acceptance of their right of supervision on institutions and state organizations. In relationship between media and public opinion, sometimes the media and sometimes, the latter is superior to another. When the performance of public opinion is absolute and passive, a correct impression of environment never been gained, because, the media acts as a professional. Therefore, this function always is transferred from one to another, sometimes public and sometimes the media is preferred. In this study, tendency to acceptance-oriented attitude is more than critical-oriented approach to transparency of information sources. The explicit news from the media is associated with consequences of media. Namely, the positive outcomes of design will be more reflect. So, the attitude will be more harmony-oriented and acceptance-oriented. But, if public opinion don’t observe transparency in media, the attitude will be critical. In this time, conclusions will be made by the public opinion and the media will refuse of it.

In this research "effective social factors in children influence by television" has been dealt with and the main question was that how extent is the social factors is effective in children's behavior influenced act by television. Method of a description was descriptive. Statistical study were male and female parents of all children in Tehran, who are at pre-school, which consists of 150 individuals for instance (30 people in northern Tehran, 30 South, 30 East, 30 West and 30 centers) were selected. Study used material was a modified social factor questionnaire consist of five-optioned twenty-eight question that contained by Likert measuring with higher coefficients of 70%. Recently questionnaire investigates in four domains of family, social, educational environment and the media and at least after collecting results of all questioners the single-group t-test model would be run on questions of study that it showed social factors are effective on children-influenced by television.

The present research aims at studying the social capital in virtual social networks (Virtual social capital). Its theoretical bases are related to the theories discussed by classic as well as contemporary sociologists. The research's theoretical framework is Wolman's theory of the social capital network. He has provided three models: missed society; leaved society and preserved society; and considered the network's social capital in three dimensions: structural dimension (the network's size and configuration), interactive dimension (contact frequency, the relation and intimacy severity) and functional dimension (supports); and assumes them as this research's bases. The research has been conducted using a combination of survey and documentary methods. In fact, the literature and theoretical bases have been collected using documentary method; however data collection and their analysis have been performed using survey method. Statistical population consists of all Farsi language virtual social networks in which Iranian users have been members and have continuous interactions. The sample volume was predicted as 400 people based on the amended Cochran's formula. Sampling method was snowball method. Of course, since data were collected in a theoretical space, interviews were conducted in the form of questionnaires sent through e-mail; the answering system was as self-responding. Respondents answered the items and questions in the virtual space. In the statistical analysis various methods have been applied including one-variable (descriptive statistics), two-variable (different statistical tests) and multi-variable (regression and route analysis).

Nowadays, there are vast changes in communications world. All the organizations are facing to rapid of changes in the information and electronic communications age. To become pervasive in the system and organizational boundaries, creating mechanized method for the electronic exchange of correspondence between different systems, is a serious need to provide a better relationship between organizational forms. Value of electronic communication faster access to information, but its ability to facilitate communication and thinking is superior. With a view to applications in the electronic communications system, is characterized by ever greater use of electronic public relations office automation and electronic communication in organizations in the sector have Most areas in the communication system is derived and transformed. The aim of this study is to determine the role of electronic communications for process organizational communication.The method of research is survey method. This study includes one main hypothesis and 8sub-hypothesis. The research apply questionnaire for data collection. Populations in this study are 300 employees of the Tehran municipal inspection, which were to be recruited. The 20 patients in this study have not been due to use of electronic communications. Method is survey and questionnaire is used for data gathering. The sample of study is all teachers who studies in e-learning center in abroad. To increase the validity and credibility of the questionnaire, the questionnaires were distributed and a number of uncertainties associated with specific questions thus a number of questions were deleted and replased in a number of transparency and demystification of the final questionnaire was prepared and distributed. The ranking is based on the Likert scale questionnaire was designed to check its validity and internal consistency of Cronbach's alpha coefficient was used. Cronbach's alpha of 0.86 indicates that the questionnaire is valid. With respect to the results seen that the dimensions of electronic communication, organizational communication is effective. This effect increased further in the field of human relations in the organization, increase employee productivity, reduce stress in the workplace, trained and skilled human resources efficiently, reduce organizational costs, reduce administrative bureaucracy and hierarchy of the organization and administration of health promotion is seen. The use of electronic communications in the time of exchange of information and easy access to information resources and also has a major role in creating new channels of communication have been successful. Prevent some unnecessary communication when other results of operations and reduce stress at work is the use of electronic communications in organizations.

This thesis aims to examine the relationship between watching the television and violence in children from the perspective of clinical advisor and school mentors. In this study, two types of theories cover the theoretical part of the study; psychology theories and communication theories, Q method is used in this thesis research and data is collected through a questionnaire. The sample size is 50 people. Order to evaluate study variables, 48 statements were designed and were distributed among the respondents. The collected data are processed through SPSS and Quannel software. Findings were adjusted based on one sample t-test. The main results of this study are as follows:Clinical advisors more than school mentors believe that, role of television violence is widespread, strong and direct.Clinical advisors unlike the school mentors believe the education of children’s family isn’t important in measure of impressiveness of TV violence.Clinical advisors and school mentors both agree that children who live in strained families more than the other children are affected by violent television.

Establishment of Farsi 1 satellite channels within recent years has caused parents and state authorities to be worried for its social pathological consequences. In this regard - identificant and Investigation of the residents attitudes about this network is deemed a significant and useful subject. The aim of the resent study is determining the medium effect of Farsi 1 satellite channel on Tehran citizens attitudes. The statistical population involves the entire residents of district 5 of Tehran from which 370 people are selected as human samples using cluster sampling method. To accumulate SPSS analysis subject in this research questionnaires were used in order to analyzed the research data. Data were recorded in computer and then were analyzed using statistical software. The descriptive and inferential statistics methods were applied to analyze the research data. The research results demonstrate that there is a significant relationship between Farsi 1 channel broadcasting and the increase in divorce- unveiling and normalization of sexual relations in Tehran families.

Obeying professional moral principle is the discussion which has been paid too much attention during recent years; such attention declares that the phenomenon necessity among different carriers has felt a lot. But it seems such urgency is not realized in advertising industry and our country responsible agents are satisfied to regulation which other carriers and industries have considered and other pretentions obtained from other countries regulation, while moral principle in cultural industries specially advertisement which has direct impact on society economy, it should be edited according to moral and human criterions. When advertisement industry have professional moral charter, products and service owners can present their goods and services more than before, also advertising producers can protect their masters benefit and society public profit as well and try to keep society cultural identity. In this article it has been attempted to analyze written professional moral principals’ necessity, professional moral charter and other intended index in order to publish this charter and indexes considered by critics and experts, Media’s attention rate to them, society view, professional morality promulgation and other issues are regarded too. The confirmed importance here is that professional morality is different from informing because the first one pay attention to moral principles application and its effects on science, viewpoints and behavioral method in addressed people and the second one is related to the information application or its non use which in intended, the first one is meant.

Crosses media and technology has changed education and method of learning. Nowadays the ability to read and write printed words are not enough; but we must ready to live as citizenship in a world of images, words and intensive sounds, after that we can find ability to critically analyze the images and multimedia culture and we are not passive when we forced with various forms of media.In the age of globalization experience has proven that the borders become glassy and sensitive, physical confrontation with the waves and the codes 0 and 1 not only have not achieved much success, but sometimeshaveled irreparable failures. About three decades ago "media literacy’s education" has been reducedamage and destructive effects of message on a global society.One of the main goals of this research was study the growth and development in the field of media literacy’s education in Britain, America, Australia, Finland, Denmark, Sweden, France, Germany, Holland, Russia, Canada, Japan and South Africa and presenting the model of media literacy’s education for Iran.Type of study is descriptive research and the techniques to gather information based on library research and documentary and interviews with experts and visionaries of Delphi's internal and external areas of the media.Media literacy used for empowerment the citizenships and modifying their passive relationship to active relationship in counter with the all media, it can ponder the meaning to messages and have more interaction in the global media discourse.

Modern communication technologies has resulted in globalization of the media industry while changing the basis of the economy of the industry and management of the media agencies, so that this change has relentlessly developed the workforce of the media companies. The issue has also changed the regime of industrial economy to a service economy. These changes have therefore created new agencies and caused their merger in various sectors of the media market and ultimately created developments in the principles of the global trade.Technological convergence also helped the global trend to privatize the communication industries and remove regulations from them, so these processes reduced most of the media restrictions on the foreign investment markets, or totally removed them.The present research has used the (Q) method to familiarize with the viewpoints of experts on the theory of media convergence in the Islamic Republic of Iran.The present research extracted 52 speeches from the heart of the theories. Then 25 experts and lecturers of the technology management with the minimum rank of assistant professor were selected to complete the above speeches. The procedure was followed by Quanell computer program to find out the Pearson coefficient of correlation among the 25 technology management experts. An “operative analysis” was also conducted after the calculation of the coefficients of correlation and necessary date were extracted after clarification of the speeches under the study.

In this research, the goal is to study factors effective on trust of Kermani citizens in Channel 1. Theoretical framework has been determined using communication and sociology theories. Indices of trust and variables effective on that have been extracted from theories of news image making, stigmatizing, four theories of press, use and gratification, suitable role, persuasion, cognitive balance and theories of sociologists such as Putnam, Giddens, Offe, Ingelhart, Erikson, Durkheim and Merton. Indices and variables effective on trust have been tested with Likert Spectrum. Sincerity and clarity in news, impartiality against special groups and parties, adjustment of news content and subjects with the audience’s need, comprehensibility of news for the audience and meeting more news needs of audience are the trust indices. Statistical population of citizens with age of 18 above resided at 5 districts of Kerman City. Data were collected in 2012 from 400 people with survey method and questionnaire technique in stratified and simple sampling method. Research results show that Kermani citizens averagely trust in news of Islamic Republic of Iran channel 1. Based on the results, there is significant relationship between economic-social position, social security feeling, satisfaction with life, religiosity of people and trust of citizens in channel 1. Multivariate regression and path analysis show that independent variables explain 35.8% of total variation of trust in channel 1 news.