A COMPARISON OF SERVICE QUALITY PROVIDED BY PUBLIC AND PRIVATE SPORT CLUBS (BODY BUILDING AND FITNESS) IN TEHRAN BASED ON CUSTOMERS VIEWPOINTS

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SAJJADI N.; MAHMOUDI A.; GOODARZI M.; MIZANY M.

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Journal: Contemporary Studies on Sport Management Year:2012 | Volume:1 | Issue:2 (2) Page(s): 33-48

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Title

A COMPARISON OF SERVICE QUALITY PROVIDED BY PUBLIC AND PRIVATE SPORT CLUBS (BODY BUILDING AND FITNESS) IN TEHRAN BASED ON CUSTOMERS VIEWPOINTS

Author(s)

SAJJADI N. | MAHMOUDI A. | GOODARZI M. | MIZANY M. | Issue Writer Certificate

Keywords

SERVICEQ1

QUALITYQ1

CLUBQ2

PUBLICQ2

PRIVATEQ3

BODY BUILDINGQ3

FITNESSQ3

Abstract

The aim of this research was to study and comparison between SERVICE QUALITY provided by PRIVATE and PUBLIC sport CLUBs in Tehran based on customers viewpoints. This study was a survey research with a descriptive design and was carried out as a field study. By using cluster sampling method, 417 persons who had at least six mounths record of participating in PUBLIC and PRIVATE CLUBs (205 from PUBLIC CLUBs and the 212 from PRIVATE CLUBs) was selected as sample. Data gathering tool was that Yi Chin Liu questionnaire which was translated and optimized for Persian culture and its validity was confirmed by specialist professors. Reliability of the questionnaire was calculated using Cronbach's Alpha coefficient (a=0.91). Mann-Whitney U and independent samples t test were applied for data analysis. The results showed significant difference in SERVICE QUALITY between PUBLIC and PRIVATE sport CLUBs (P<0.001). There were also significant difference among SERVICE QUALITY component such as tangibility, reliability, responsiveness, assurance and empathy (P<0.001). In all of these components, SERVICE qualities of PRIVATE CLUBs were better than of PUBLIC ones.

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APA: Copy

SAJJADI, N., MAHMOUDI, A., GOODARZI, M., & MIZANY, M.. (2012). A COMPARISON OF SERVICE QUALITY PROVIDED BY PUBLIC AND PRIVATE SPORT CLUBS (BODY BUILDING AND FITNESS) IN TEHRAN BASED ON CUSTOMERS VIEWPOINTS. MANAGEMENT OF SPORT AND MOVEMENT SCIENCES, 1(2 (2)), 33-48. SID. https://sid.ir/paper/206835/en

Vancouver: Copy

SAJJADI N., MAHMOUDI A., GOODARZI M., MIZANY M.. A COMPARISON OF SERVICE QUALITY PROVIDED BY PUBLIC AND PRIVATE SPORT CLUBS (BODY BUILDING AND FITNESS) IN TEHRAN BASED ON CUSTOMERS VIEWPOINTS. MANAGEMENT OF SPORT AND MOVEMENT SCIENCES[Internet]. 2012;1(2 (2)):33-48. Available from: https://sid.ir/paper/206835/en

IEEE: Copy

N. SAJJADI, A. MAHMOUDI, M. GOODARZI, and M. MIZANY, “A COMPARISON OF SERVICE QUALITY PROVIDED BY PUBLIC AND PRIVATE SPORT CLUBS (BODY BUILDING AND FITNESS) IN TEHRAN BASED ON CUSTOMERS VIEWPOINTS,” MANAGEMENT OF SPORT AND MOVEMENT SCIENCES, vol. 1, no. 2 (2), pp. 33–48, 2012, [Online]. Available: https://sid.ir/paper/206835/en

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